Summaries of the Managed Lists available from IDM |
Updated: 6:10 pm 28th August 2008
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Ancient & Medieval History Book Club (BCA) |
The only book club offering the ancient and medieval specialist a comprehensive range of the best books by the most prestigious authors in the field at exceptional value. |
12,441 |
£145.00 |
|
BCA - Masterfile |
The UK's largest mail order book club. Members are recruited through direct mail, from the internet, targeted magazines and through inserts. |
1,071,072 |
£145.00 |
|
Bloms Bulbs |
Mail order responsive gardeners recruited through specialist media and gardening publications. |
42,437 |
£110.00 |
|
bol.com (BCA) |
Online book club aimed at book buyers that love to read from a wide range of genres. Internet savvy and an eye for a great deal. |
56,700 |
£145.00 |
|
Book Giant (BCA) |
A club offering a good selection of classic, reference and children's titles all at discounted prices. Affluent females, aged 45+. |
46,516 |
£145.00 |
|
Books for Children (BCA) |
The club that offers expertly selected books, CD ROMS and tapes to educate, amuse and develop your child from birth to 12 years of age. |
259,772 |
£145.00 |
|
Brooks and Bentley |
Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures. |
253,094 |
£110.00 |
|
|
|
Bump to 3 |
Mail order buyers of practical and innovative products for mums-to-be and parents of young infants. |
146,636 |
£100.00 |
Chums |
Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods. |
471,090 |
£110.00 |
|
|
|
Clifford James |
Mail order buyers of footwear, both male and female, advertised in the national daily and Sunday press. |
523,490 |
£110.00 |
Computer Books Direct (BCA) |
A club designed to appeal to home computer enthusiasts and IT professionals with an interest in programming, new technologies and general computer and net-working applications. |
2,204 |
£145.00 |
|
Deanes |
Mature female mail order buyers of competitively priced traditional clothing. |
92,968 |
£110.00 |
|
|
|
DT Brown |
Mail order buyers of a wide variety of vegetable and flower seeds. |
34,149 |
£110.00 |
Summaries of the Managed Lists available from IDM |
Updated: 6:10 pm 28th August 2008
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Eaglemoss - Essential Guide to Beauty |
Fortnightly series which builds into a comprehensive beauty guide. C1C2 females aged 15-34 years. |
37,042 |
£110.00 |
|
Eaglemoss - Jackie Chan |
Fortnightly series packed with martial arts mayhem, puzzles and facts. C1C2 females, predominantly with boys aged 6-12 years. |
50,894 |
£110.00 |
|
Eaglemoss - The Horrible Science Collection |
Fortnightly series of educational scientific experiments and facts. Families with children aged 9-14 years. |
46,008 |
£110.00 |
|
Eaglemoss - The Lord of the Rings |
A fortnightly series featuring a collection of beautifully crafted lead models portraying Tolkien's characters as depicted in the epic films. Predominantly male. |
19,048 |
£110.00 |
|
Eaglemoss Publications |
Publishers of partworks on a wide range of specific interests. |
160,000+ |
£110.00 |
|
Ehrman Tapestry |
Mail order buyers of exclusive tapestry and embroidery kits. |
13,323 |
£110.00 |
|
Escape (BCA) |
A book club for women who simply love to curl up with a good read. Escape offers something for all fiction fans, at great discounts. |
28,353 |
£145.00 |
|
Fantasy & Science Fiction (BCA) |
The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices. |
50,395 |
£145.00 |
|
Fishtec Coarse Fishing |
Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking. |
35,583 |
£100.00 |
|
Forbidden Planet |
Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company. |
53,000 |
£100.00 |
|
GE Fabbri |
Publishers of partworks on a wide range of specific interests. |
190,579 |
£110.00 |
|
|
|
Greetings Direct |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
809,904 |
£100.00 |
|
|
Greetings Direct - Eire |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
59,766 |
£140.00 |
Summaries of the Managed Lists available from IDM |
Updated: 6:10 pm 28th August 2008
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Greetings Direct - Holland |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
23,961 |
£125.00 |
|
Grolier |
Mail order buyers of a wide range of children’s books. Many selections available including child’s DOB and gender. E-mail data also now available. |
752,334 |
£100.00 |
|
Grolier Eire |
Mail order buyers of a wide range of children’s books selectable by child's date of birth and gender. |
66,078 |
£140.00 |
|
|
|
Guidefigure Marketing |
Cat & Dog owners database generated through sampling programmes via vets & specialist breeders. |
228,039 |
£110.00 |
|
|
Health & Home Shopping |
Popular and highly responsive list of mail order buyers, all cash with order. 66% Females aged 50+ |
177,688 |
£105.00 |
|
|
Health & Home Shopping Sweepstake Lovers |
Highly responsive individuals who are competition enthusiasts. 60% female aged 50+. |
40,141 |
£105.00 |
|
|
Healthy & Beautiful |
Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+ |
21,799 |
£105.00 |
Home Service Mail Order |
Mail order buyers of a wide range of household products, electronic games, exercise equipment and clothing. |
60,692 |
£100.00 |
|
Home Software World (BCA) |
Offering an expert selection of the best PC games, multimedia, easy to use utilities and books for the discerning home PC enthusiast. |
6,982 |
£145.00 |
|
Identity Direct |
Identity Direct markets a comprehensive and continually expanding range of personalised products for children aged 1-9 years. |
285,485 |
£120.00 |
|
|
|
JoJo Maman Bébé |
A mail-order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5. |
121,852 |
£110.00 |
Mango (BCA) |
Aimed at young, fashionable women who like to be entertained, have fun and definitely love to read. |
31,230 |
£145.00 |
|
Military & Aviation Book Society (BCA) |
Book club for the military, aviation and naval enthusiast. |
19,531 |
£145.00 |
Summaries of the Managed Lists available from IDM |
Updated: 6:10 pm 28th August 2008
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Mind Body & Spirit (BCA) |
Specialist club for anyone who is seeking to learn about self-development and health. 74% female, aged 35+. |
7,738 |
£145.00 |
|
Moments - Passionate about Paperbacks (BCA) |
Romantic fiction book club offering the most comprehensive selection of novels from today's most acclaimed authors. |
3,679 |
£145.00 |
|
|
|
Mr Fothergill's |
Mail order buyers of a wide variety of flower and vegetable seeds and young plants. |
55,128 |
£110.00 |
Mystery and Thriller Club (BCA) |
For the dedicated fan of crime fiction and thriller books. Buyers of modern fiction covering horror, mystery, the paranormal, fantasy and true crime. |
86,625 |
£145.00 |
|
Osprey (International) |
International mail order buyers of a variety of military history books and journals. |
25,369 |
£160.00 |
|
Osprey Publishing |
UK mail order buyers of a variety of military history books and journals. |
10,001 |
£100.00 |
|
|
|
Peter Christian Direct |
Mail order buyers of classic clothing for a mature, affluent male market. |
33,921 |
£110.00 |
Plantworld |
Mail order buyers of seeds and plants from the Plantworld catalogue. 50/50 male/female, aged 45+. |
24,858 |
£100.00 |
|
QPD (BCA) |
Britain’s only dedicated contemporary fiction club offering the latest hardback high-brow fiction in exclusive paperback editions at the same time as the hardbacks appear in the high street. 72% female, aged 25-44 years. |
30,223 |
£145.00 |
|
Railway Book Club (BCA) |
Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books. |
10,104 |
£145.00 |
|
RMC Exclusive Offers |
Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired. |
57,430 |
£110.00 |
|
|
|
Selections |
Mail order buyers of compact discs, books and videos. Mainly Classical but includes Opera, Jazz, Rock & Pop. |
100,788 |
£110.00 |
Taste (BCA) |
Taste offers a mouth-watering range of brilliant cooking and food & drink related books. |
9,073 |
£145.00 |
Summaries of the Managed Lists available from IDM |
Updated: 6:10 pm 28th August 2008
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
The Arts Guild (BCA) |
Britain’s most up-market book club, catering for aficionados of all artistic styles. Very much an art appreciation club, rather than catering for practical artists. |
7,741 |
£145.00 |
|
The History Guild (BCA) |
Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day. |
24,289 |
£145.00 |
|
The Owl Barn |
Mail order buyers of figurines and gifts for every occasion. |
54,838 |
£120.00 |
|
|
|
The Samuel Windsor Collection |
Mail order buyers of fine hand-stitched leather shoes. Affluent professional males aged 40-65 years. |
128,920 |
£130.00 |
The Softback Preview (BCA) |
Highly successful book club offering a wide range of reference books. 45% female 55% male, aged 30-50 years with above average income. |
68,855 |
£145.00 |
|
Tightlines - Fishtec Fly Fishing |
Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order. |
37,161 |
£120.00 |
|
Tumble Tots |
The UK's leading active physical play programme for pre-school children. |
13,642 |
£110.00 |
|
|
|
Westminster Collection |
Mail order buyers of various collectibles, including stamps, coins, porcelain dolls and die-cast models. |
111,500 |
£110.00 |
World Books (BCA) |
BCA's largest book club aimed at mainstream book buyers and offering a wide range of best selling fiction and general interest books at discounted prices. |
305,899 |
£145.00 |