Summaries of the Managed Lists available from IDM

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Updated: 6:10 pm 28th August 2008

 

Title

Description

Quantity

per 1000

 

Ancient & Medieval History Book Club (BCA)

The only book club offering the ancient and medieval specialist a comprehensive range of the best books by the most prestigious authors in the field at exceptional value.

12,441

£145.00

 

BCA - Masterfile

The UK's largest mail order book club. Members are recruited through direct mail, from the internet, targeted magazines and through inserts.

1,071,072

£145.00

 

Bloms Bulbs

Mail order responsive gardeners recruited through specialist media and gardening publications.

42,437

£110.00

 

bol.com (BCA)

Online book club aimed at book buyers that love to read from a wide range of genres. Internet savvy and an eye for a great deal.

56,700

£145.00

 

Book Giant (BCA)

A club offering a good selection of classic, reference and children's titles all at discounted prices. Affluent females, aged 45+.

46,516

£145.00

 

Books for Children (BCA)

The club that offers expertly selected books, CD ROMS and tapes to educate, amuse and develop your child from birth to 12 years of age.

259,772

£145.00

 

Brooks and Bentley

Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures.

253,094

£110.00

updated

Bump to 3

Mail order buyers of practical and innovative products for mums-to-be and parents of young infants.

146,636

£100.00

 

Chums

Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods.

471,090

£110.00

updated

Clifford James

Mail order buyers of footwear, both male and female, advertised in the national daily and Sunday press.

523,490

£110.00

 

Computer Books Direct (BCA)

A club designed to appeal to home computer enthusiasts and IT professionals with an interest in programming, new technologies and general computer and net-working applications.

2,204

£145.00

 

Deanes

Mature female mail order buyers of competitively priced traditional clothing.

92,968

£110.00

updated

DT Brown

Mail order buyers of a wide variety of vegetable and flower seeds.

34,149

£110.00

Summaries of the Managed Lists available from IDM

Updated: 6:10 pm 28th August 2008

 

Title

Description

Quantity

per 1000

 

Eaglemoss - Essential Guide to Beauty

Fortnightly series which builds into a comprehensive beauty guide. C1C2 females aged 15-34 years.

37,042

£110.00

 

Eaglemoss - Jackie Chan

Fortnightly series packed with martial arts mayhem, puzzles and facts. C1C2 females, predominantly with boys aged 6-12 years.

50,894

£110.00

 

Eaglemoss - The Horrible Science Collection

Fortnightly series of educational scientific experiments and facts. Families with children aged 9-14 years.

46,008

£110.00

 

Eaglemoss - The Lord of the Rings

A fortnightly series featuring a collection of beautifully crafted lead models portraying Tolkien's characters as depicted in the epic films. Predominantly male.

19,048

£110.00

 

Eaglemoss Publications

Publishers of partworks on a wide range of specific interests.

160,000+

£110.00

 

Ehrman Tapestry

Mail order buyers of exclusive tapestry and embroidery kits.

13,323

£110.00

 

Escape (BCA)

A book club for women who simply love to curl up with a good read. Escape offers something for all fiction fans, at great discounts.

28,353

£145.00

 

Fantasy & Science Fiction (BCA)

The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices.

50,395

£145.00

 

Fishtec Coarse Fishing

Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking.

35,583

£100.00

 

Forbidden Planet

Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company.

53,000

£100.00

 

GE Fabbri

Publishers of partworks on a wide range of specific interests.

190,579

£110.00

updated

Greetings Direct

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

809,904

£100.00

updated

Greetings Direct - Eire

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

59,766

£140.00

Summaries of the Managed Lists available from IDM

Updated: 6:10 pm 28th August 2008

 

Title

Description

Quantity

per 1000

 

Greetings Direct - Holland

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

23,961

£125.00

 

Grolier

Mail order buyers of a wide range of children’s books. Many selections available including child’s DOB and gender. E-mail data also now available.

752,334

£100.00

 

Grolier Eire

Mail order buyers of a wide range of children’s books selectable by child's date of birth and gender.

66,078

£140.00

updated

Guidefigure Marketing

Cat & Dog owners database generated through sampling programmes via vets & specialist breeders.

228,039

£110.00

updated

Health & Home Shopping

Popular and highly responsive list of mail order buyers, all cash with order. 66% Females aged 50+

177,688

£105.00

updated

Health & Home Shopping Sweepstake Lovers

Highly responsive individuals who are competition enthusiasts. 60% female aged 50+.

40,141

£105.00

updated

Healthy & Beautiful

Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+

21,799

£105.00

 

Home Service Mail Order

Mail order buyers of a wide range of household products, electronic games, exercise equipment and clothing.

60,692

£100.00

 

Home Software World (BCA)

Offering an expert selection of the best PC games, multimedia, easy to use utilities and books for the discerning home PC enthusiast.

6,982

£145.00

 

Identity Direct

Identity Direct markets a comprehensive and continually expanding range of personalised products for children aged 1-9 years.

285,485

£120.00

updated

JoJo Maman Bébé

A mail-order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5.

121,852

£110.00

 

Mango (BCA)

Aimed at young, fashionable women who like to be entertained, have fun and definitely love to read.

31,230

£145.00

 

Military & Aviation Book Society (BCA)

Book club for the military, aviation and naval enthusiast.

19,531

£145.00

Summaries of the Managed Lists available from IDM

Updated: 6:10 pm 28th August 2008

 

Title

Description

Quantity

per 1000

 

Mind Body & Spirit (BCA)

Specialist club for anyone who is seeking to learn about self-development and health. 74% female, aged 35+.

7,738

£145.00

 

Moments - Passionate about Paperbacks (BCA)

Romantic fiction book club offering the most comprehensive selection of novels from today's most acclaimed authors.

3,679

£145.00

updated

Mr Fothergill's

Mail order buyers of a wide variety of flower and vegetable seeds and young plants.

55,128

£110.00

 

Mystery and Thriller Club (BCA)

For the dedicated fan of crime fiction and thriller books. Buyers of modern fiction covering horror, mystery, the paranormal, fantasy and true crime.

86,625

£145.00

 

Osprey (International)

International mail order buyers of a variety of military history books and journals.

25,369

£160.00

 

Osprey Publishing

UK mail order buyers of a variety of military history books and journals.

10,001

£100.00

updated

Peter Christian Direct

Mail order buyers of classic clothing for a mature, affluent male market.

33,921

£110.00

 

Plantworld

Mail order buyers of seeds and plants from the Plantworld catalogue. 50/50 male/female, aged 45+.

24,858

£100.00

 

QPD (BCA)

Britain’s only dedicated contemporary fiction club offering the latest hardback high-brow fiction in exclusive paperback editions at the same time as the hardbacks appear in the high street. 72% female, aged 25-44 years.

30,223

£145.00

 

Railway Book Club (BCA)

Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books.

10,104

£145.00

 

RMC Exclusive Offers

Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired.

57,430

£110.00

updated

Selections

Mail order buyers of compact discs, books and videos. Mainly Classical but includes Opera, Jazz, Rock & Pop.

100,788

£110.00

 

Taste (BCA)

Taste offers a mouth-watering range of brilliant cooking and food & drink related books.

9,073

£145.00

Summaries of the Managed Lists available from IDM

Updated: 6:10 pm 28th August 2008

 

Title

Description

Quantity

per 1000

 

The Arts Guild (BCA)

Britain’s most up-market book club, catering for aficionados of all artistic styles. Very much an art appreciation club, rather than catering for practical artists.

7,741

£145.00

 

The History Guild (BCA)

Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day.

24,289

£145.00

 

The Owl Barn

Mail order buyers of figurines and gifts for every occasion.

54,838

£120.00

updated

The Samuel Windsor Collection

Mail order buyers of fine hand-stitched leather shoes. Affluent professional males aged 40-65 years.

128,920

£130.00

 

The Softback Preview (BCA)

Highly successful book club offering a wide range of reference books. 45% female 55% male, aged 30-50 years with above average income.

68,855

£145.00

 

Tightlines - Fishtec Fly Fishing

Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order.

37,161

£120.00

 

Tumble Tots

The UK's leading active physical play programme for pre-school children.

13,642

£110.00

updated

Westminster Collection

Mail order buyers of various collectibles, including stamps, coins, porcelain dolls and die-cast models.

111,500

£110.00

 

World Books (BCA)

BCA's largest book club aimed at mainstream book buyers and offering a wide range of best selling fiction and general interest books at discounted prices.

305,899

£145.00