Summaries of the Managed Lists available from IDM
Summaries of the Managed Lists available from IDM |
|
 |
Updated: 6:10 pm 9th September 2010
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Advanced Health Solutions |
Mail order buyers of various health related products and devices. 60% female and aged 35+ years. |
145,000 |
£115.00 |
|
Aspect Two Mail Order |
Mail order buyers of a wide range of household and gardening related products, sold via off-the-page advertising in national and general consumer press. |
63,584 |
£110.00 |
|
Back Pain Killer |
Mail order buyers of the Pelvic Back Pain Belt. 60% female aged 40+ years. |
40,000 |
£105.00 |
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|
|
BCA - Masterfile |
The UK's largest collection of mail order book clubs. Members are recruited through direct mail, from the internet, advertising in targeted magazines and through inserts. |
249,434 |
£125.00 |
|
|
Books Direct (BCA) |
UK's largest general and specialist book club, designed for book lovers to choose from a wide range of titles, at massive discounts. |
135,425 |
£125.00 |
|
|
Books for Children (BCA) |
The club that offers expertly selected books, CDs and tapes to educate, amuse and develop your child from birth to 12 years of age. |
78,127 |
£125.00 |
Bump to 3 |
Mail order buyers of practical and innovative products for mums-to-be and parents of young infants. |
110,217 |
£100.00 |
|
Chums |
Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods. |
608,286 |
£110.00 |
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|
|
Clifford James |
Mail order buyers of footwear, clothing and numerous other products advertised in the national daily and Sunday press along with third party insert programmes and targeted direct mail. |
342,145 |
£110.00 |
|
|
Compton & Woodhouse |
Incorporating Brooks & Bentley, these are mail order buyers of quality products including jewellery, figurines and a variety of collectible items. Mainly females aged 45+ years. |
131,567 |
£120.00 |
Deanes |
Mature female mail order buyers of competitively priced traditional clothing. |
89,053 |
£110.00 |
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|
DT Brown |
Mail order buyers of a wide variety of vegetable and flower seeds. |
22,705 |
£110.00 |
Ehrman Tapestry |
Mail order buyers of exclusive tapestry and embroidery kits. |
13,323 |
£110.00 |
Summaries of the Managed Lists available from IDM |
|
|
Updated: 6:10 pm 9th September 2010
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Express Gifts |
Mail order buyers from the long established Studio and Ace catalogues.90% females aged 35+, C2DE homeowners. |
1,907,802 |
£95.00 |
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|
|
Fantasy & Science Fiction (BCA) |
The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices. |
15,122 |
£125.00 |
Fishtec Coarse Fishing |
Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking. |
58,426 |
£100.00 |
|
Forbidden Planet |
Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company. |
53,000 |
£100.00 |
|
Garden & Home |
Mail order buyers of a wide range of products for the house and garden. ABC1, female bias and aged 35+ years. |
29,000 |
£105.00 |
|
GE Fabbri |
Publishers of partworks on a wide range of specific interests. |
190,579 |
£110.00 |
|
Greetings Direct |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
824,505 |
£100.00 |
|
Greetings Direct - Eire |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
59,749 |
£140.00 |
|
Greetings Direct - Holland |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
23,961 |
£125.00 |
|
Guidefigure Marketing |
Cat & Dog owners database generated through sampling programmes via vets & specialist breeders. |
295,426 |
£110.00 |
|
Health & Home Shopping |
Popular and highly responsive list of mail order buyers, all cash with order. 61% Females aged 60+ |
259,061 |
£105.00 |
|
Healthy & Beautiful |
Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+ |
21,799 |
£105.00 |
|
Home Service Mail Order |
Mail order buyers of a wide range of household and gardening products, electronic games, exercise equipment and clothing. |
127,998 |
£105.00 |
Summaries of the Managed Lists available from IDM |
|
|
Updated: 6:10 pm 9th September 2010
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Jean-Patrique |
Mail order buyers of quality cookware and tableware for the home. AB males and females aged 40+. |
152,000 |
£125.00 |
|
JoJo Maman Bébé |
A highly successful mail order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5. |
116,338 |
£110.00 |
|
Knee Strap Buyers |
Mail order buyers of a simple and lightweight strap for people who have knee joint pains. Male bias and mainly aged 40+ years. |
60,000 |
£105.00 |
|
|
|
Military & Aviation Book Society (BCA) |
Book club for the military, aviation and naval enthusiast. |
9,036 |
£125.00 |
Millet Sports |
Online buyers of a wide range of sports clothes and equipment. ABC1, 56% males, 44% females aged 25 - 55 years. |
55,000 |
£100.00 |
|
|
|
Mr Fothergill's |
Mail order buyers of a wide variety of flower and vegetable seeds and young plants. |
32,580 |
£110.00 |
Osprey (International) |
International mail order buyers of a variety of military history books and journals. |
25,369 |
£160.00 |
|
Osprey Publishing |
UK mail order buyers of a variety of military history books and journals. |
10,001 |
£100.00 |
|
|
|
Peter Christian Direct |
Mail order buyers of classic clothing for an affluent mid-life male market. |
46,594 |
£110.00 |
Plantworld |
Mail order buyers of seeds, plants and many other products promoted within the Plantworld catalogue and on their website. 50/50 male/female, aged 45+. |
20,131 |
£120.00 |
|
Prize Magazines Responders |
Subscribers to 7 individual competition and puzzle magazines. ABC1C2 females aged 45+. Ideal for promotions involving prize / sweepstake offers. |
109,025 |
£95.00 |
|
Pure Alternatives |
Mail order buyers of alternative herbal remedies for general health and beauty ailments. 66% female aged 45+ years. |
90,000 |
£105.00 |
|
|
|
Railway Book Club (BCA) |
Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books. |
5,431 |
£125.00 |
Summaries of the Managed Lists available from IDM |
|
|
Updated: 6:10 pm 9th September 2010
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
RMC Exclusive Offers |
Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired. |
50,463 |
£110.00 |
|
Rumaton Magnetic Products |
Mail order buyers of natural pain-relief products ranging from Back Belts to bracelets and watches. Female bias and mainly aged 40+ years. |
40,000 |
£105.00 |
|
Scientific Golf |
Affluent, professional, mainly male mail order buyers of a wide range of golf related products for the enthusiast. |
50,000 |
£125.00 |
|
Selections |
Mail order buyers of Classical, Opera, Jazz, Rock & Pop CDs, books, videos, gardening products, jigsaws and equipment for the senior market. |
108,412 |
£110.00 |
|
Sound & Vision |
Mail order buyers of films and music from the 50's through to the 80's. 55% female and aged 45+ years. |
53,000 |
£105.00 |
|
Stauer |
ABC1 mail order buyers of watches, handbags and jewellery. Mainly female, aged 35+ years with household income over £35,000 per annum. |
32,000 |
£125.00 |
|
The Historic Motor Museum Mint |
Mail order buyers of quality die-cast models of classic cars. Predominantly BC1C2 males aged 45+ years. |
68,000 |
£105.00 |
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|
|
The History Guild (BCA) |
Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day. |
15,329 |
£125.00 |
The Owl Barn |
Mail order buyers of figurines, novelty items and gifts for every occasion. |
94,918 |
£120.00 |
|
The Samuel Windsor Collection |
Mail order buyers of fine hand-stitched leather shoes, shirts, suits and accessories. Affluent, professional and predominantly males aged 40-65 years. |
119,334 |
£130.00 |
|
Tightlines - Fishtec Fly Fishing |
Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order. |
27,966 |
£120.00 |
|
Trent Home Shopping |
Mail order buyers of an extensive range of items including health & beauty, fitness, household & gardening products. 62% female and mainly aged 45+ years. |
115,000 |
£105.00 |
|
Tumble Tots |
The UK's leading active physical play programme for pre-school children. |
13,893 |
£110.00 |
Summaries of the Managed Lists available from IDM |
|
|
Updated: 6:10 pm 9th September 2010
|
Title |
Description |
Quantity |
per 1000 |
|---|---|---|---|---|
Wellform |
Mail order buyers of various health, stress and pain relief products. 57% female aged 50+ years. |
110,000 |
£105.00 |
|
Woolovers |
Affluent, mail order buyers of woollen, cashmere and silk garments. Mainly females aged 45+ years. |
80,401 |
£110.00 |
