Summaries of the Managed Lists available from IDM
Change to Managed Package Inserts Summaries

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Updated: 6:10 pm 23rd July 2008

Printable version  

 

Title

Description

Quantity

per 1000

Client Site

Detail Sheet

updated

Ancient & Medieval History Book Club (BCA)

The only book club offering the ancient and medieval specialist a comprehensive range of the best books by the most prestigious authors in the field at exceptional value.

12,441

£145.00

Website

Detail Sheet

updated

BCA - Masterfile

The UK's largest mail order book club. Members are recruited through direct mail, from the internet, targeted magazines and through inserts.

1,071,072

£145.00

Website

Detail Sheet
 

Bloms Bulbs

Mail order responsive gardeners recruited through specialist media and gardening publications.

42,437

£110.00

Website

Detail Sheet

updated

bol.com (BCA)

Online book club aimed at book buyers that love to read from a wide range of genres. Internet savvy and an eye for a great deal.

56,700

£145.00

Website

Detail Sheet

updated

Book Giant (BCA)

A club offering a good selection of classic, reference and children's titles all at discounted prices. Affluent females, aged 45+.

46,516

£145.00

Website

Detail Sheet

updated

Books for Children (BCA)

The club that offers expertly selected books, CD ROMS and tapes to educate, amuse and develop your child from birth to 12 years of age.

259,772

£145.00

Website

Detail Sheet
 

Brooks and Bentley

Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures.

253,094

£110.00

Website

Detail Sheet

updated

Bump to 3

Mail order buyers of practical and innovative products for mums-to-be and parents of young infants.

146,636

£100.00

Website

Detail Sheet
 

Chums

Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods.

471,090

£110.00

Website

Detail Sheet

updated

Clifford James

Mail order buyers of footwear, both male and female, advertised in the national daily and Sunday press.

523,490

£110.00

Website

Detail Sheet

updated

Computer Books Direct (BCA)

A club designed to appeal to home computer enthusiasts and IT professionals with an interest in programming, new technologies and general computer and net-working applications.

2,204

£145.00

Website

Detail Sheet
 

Deanes

Mature female mail order buyers of competitively priced traditional clothing.

92,968

£110.00

Website

Detail Sheet

updated

DT Brown

Mail order buyers of a wide variety of vegetable and flower seeds.

34,149

£110.00

Website

Detail Sheet
 

Eaglemoss - Essential Guide to Beauty

Fortnightly series which builds into a comprehensive beauty guide. C1C2 females aged 15-34 years.

37,042

£110.00

Website

Detail Sheet
 

Eaglemoss - Jackie Chan

Fortnightly series packed with martial arts mayhem, puzzles and facts. C1C2 females, predominantly with boys aged 6-12 years.

50,894

£110.00

Website

Detail Sheet
 

Eaglemoss - The Horrible Science Collection

Fortnightly series of educational scientific experiments and facts. Families with children aged 9-14 years.

46,008

£110.00

Website

Detail Sheet
 

Eaglemoss - The Lord of the Rings

A fortnightly series featuring a collection of beautifully crafted lead models portraying Tolkien's characters as depicted in the epic films. Predominantly male.

19,048

£110.00

Website

Detail Sheet
 

Eaglemoss Publications

Publishers of partworks on a wide range of specific interests.

160,000+

£110.00

Website

Detail Sheet
 

Ehrman Tapestry

Mail order buyers of exclusive tapestry and embroidery kits.

13,323

£110.00

Website

Detail Sheet

updated

Escape (BCA)

A book club for women who simply love to curl up with a good read. Escape offers something for all fiction fans, at great discounts.

28,353

£145.00

Website

Detail Sheet

updated

Fantasy & Science Fiction (BCA)

The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices.

50,395

£145.00

Website

Detail Sheet
 

Fishtec Coarse Fishing

Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking.

35,583

£100.00

Website

Detail Sheet
 

Forbidden Planet

Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company.

53,000

£100.00

Website

Detail Sheet
 

GE Fabbri

Publishers of partworks on a wide range of specific interests.

190,579

£110.00

Website

Detail Sheet
 

Greetings Direct

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

843,127

£100.00

 

Detail Sheet
 

Greetings Direct - Eire

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

69,679

£140.00

 

Detail Sheet
 

Greetings Direct - Holland

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

23,961

£125.00

 

Detail Sheet
 

Grolier

Mail order buyers of a wide range of children’s books. Many selections available including child’s DOB and gender. E-mail data also now available.

752,334

£100.00

Website

Detail Sheet
 

Grolier Eire

Mail order buyers of a wide range of children’s books selectable by child's date of birth and gender.

66,078

£140.00

 

Detail Sheet

updated

Guidefigure Marketing

Cat & Dog owners database generated through sampling programmes via vets & specialist breeders.

228,039

£110.00

 

Detail Sheet

updated

Health & Home Shopping

Popular and highly responsive list of mail order buyers, all cash with order. 66% Females aged 50+

544,566

£105.00

Website

Detail Sheet

updated

Health & Home Shopping Sweepstake Lovers

Highly responsive individuals who are competition enthusiasts. 60% female aged 50+.

114,547

£105.00

 

Detail Sheet

updated

Healthy & Beautiful

Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+

77,004

£105.00

 

Detail Sheet
 

Home Service Mail Order

Mail order buyers of a wide range of household products, electronic games, exercise equipment and clothing.

60,692

£100.00

 

Detail Sheet

updated

Home Software World (BCA)

Offering an expert selection of the best PC games, multimedia, easy to use utilities and books for the discerning home PC enthusiast.

6,982

£145.00

Website

Detail Sheet
 

Identity Direct

Identity Direct markets a comprehensive and continually expanding range of personalised products for children aged 1-9 years.

285,485

£120.00

Website

Detail Sheet
 

JoJo Maman Bébé

A mail-order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5.

107,239

£110.00

Website

Detail Sheet

updated

Mango (BCA)

Aimed at young, fashionable women who like to be entertained, have fun and definitely love to read.

31,230

£145.00

Website

Detail Sheet

updated

Military & Aviation Book Society (BCA)

Book club for the military, aviation and naval enthusiast.

19,531

£145.00

Website

Detail Sheet

updated

Mind Body & Spirit (BCA)

Specialist club for anyone who is seeking to learn about self-development and health. 74% female, aged 35+.

7,738

£145.00

Website

Detail Sheet

updated

Moments - Passionate about Paperbacks (BCA)

Romantic fiction book club offering the most comprehensive selection of novels from today's most acclaimed authors.

3,679

£145.00

 

Detail Sheet

updated

Mr Fothergill's

Mail order buyers of a wide variety of flower and vegetable seeds and young plants.

55,128

£110.00

Website

Detail Sheet

updated

Mystery and Thriller Club (BCA)

For the dedicated fan of crime fiction and thriller books. Buyers of modern fiction covering horror, mystery, the paranormal, fantasy and true crime.

86,625

£145.00

Website

Detail Sheet
 

Osprey (International)

International mail order buyers of a variety of military history books and journals.

25,369

£160.00

Website

Detail Sheet
 

Osprey Publishing

UK mail order buyers of a variety of military history books and journals.

10,001

£100.00

Website

Detail Sheet
 

Peter Christian Direct

Mail order buyers of classic clothing for a mature, affluent male market.

34,873

£110.00

Website

Detail Sheet
 

Plantworld

Mail order buyers of seeds and plants from the Plantworld catalogue. 50/50 male/female, aged 45+.

24,858

£100.00

Website

Detail Sheet

updated

QPD (BCA)

Britain’s only dedicated contemporary fiction club offering the latest hardback high-brow fiction in exclusive paperback editions at the same time as the hardbacks appear in the high street. 72% female, aged 25-44 years.

30,223

£145.00

Website

Detail Sheet

updated

Railway Book Club (BCA)

Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books.

10,104

£145.00

Website

Detail Sheet
 

RMC Exclusive Offers

Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired.

57,430

£110.00

Website

Detail Sheet
 

Selections

Mail order buyers of compact discs, books and videos. Mainly Classical but includes Opera, Jazz, Rock & Pop.

76,002

£110.00

Website

Detail Sheet

updated

Taste (BCA)

Taste offers a mouth-watering range of brilliant cooking and food & drink related books.

9,073

£145.00

Website

Detail Sheet

updated

The Arts Guild (BCA)

Britain’s most up-market book club, catering for aficionados of all artistic styles. Very much an art appreciation club, rather than catering for practical artists.

7,741

£145.00

Website

Detail Sheet

updated

The History Guild (BCA)

Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day.

24,289

£145.00

Website

Detail Sheet
 

The Owl Barn

Mail order buyers of figurines and gifts for every occasion.

54,838

£120.00

Website

Detail Sheet

updated

The Samuel Windsor Collection

Mail order buyers of fine hand-stitched leather shoes. Affluent professional males aged 40-65 years.

128,920

£130.00

Website

Detail Sheet

updated

The Softback Preview (BCA)

Highly successful book club offering a wide range of reference books. 45% female 55% male, aged 30-50 years with above average income.

68,855

£145.00

Website

Detail Sheet
 

Tightlines - Fishtec Fly Fishing

Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order.

37,161

£120.00

Website

Detail Sheet
 

Tumble Tots

The UK's leading active physical play programme for pre-school children.

13,642

£110.00

Website

Detail Sheet
 

Westminster Collection

Mail order buyers of various collectibles, including stamps, coins, porcelain dolls and die-cast models.

206,000

£110.00

Website

Detail Sheet

updated

World Books (BCA)

BCA's largest book club aimed at mainstream book buyers and offering a wide range of best selling fiction and general interest books at discounted prices.

305,899

£145.00

Website

Detail Sheet