Summaries of the Managed Mailing Lists available from IDM
Change to Managed Package Inserts Summaries

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Updated: 6:10 pm 8th February 2010

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Title

Description

Quantity

per 1000

Client Site

Detail Sheet

 

Aspect Two Mail Order

Mail order buyers of a wide range of household and gardening related products, sold via off-the-page advertising in national and general consumer press.

50,250

£110.00

Website

Detail Sheet
 

BCA - Masterfile

The UK's largest collection of mail order book clubs. Members are recruited through direct mail, from the internet, targeted magazines and through inserts.

939,719

£125.00

Website

Detail Sheet
 

Books Direct (BCA)

UK's largets general and specialist book club, designed for book lovers to choose from a wide range of titles, at massive discounts.

421,233

£125.00

Website

Detail Sheet
 

Books for Children (BCA)

The club that offers expertly selected books, CD ROMS and tapes to educate, amuse and develop your child from birth to 12 years of age.

270,837

£125.00

Website

Detail Sheet
 

Brooks and Bentley

Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures.

504,470

£110.00

Website

Detail Sheet
 

Bump to 3

Mail order buyers of practical and innovative products for mums-to-be and parents of young infants.

110,217

£100.00

Website

Detail Sheet

updated

Chums

Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods.

608,286

£110.00

Website

Detail Sheet
 

Clifford James

Mail order buyers of footwear, clothing and numerous other products advertised in the national daily and Sunday press along with third party insert programmes and targeted direct mail.

511,403

£110.00

Website

Detail Sheet

updated

Deanes

Mature female mail order buyers of competitively priced traditional clothing.

89,053

£110.00

Website

Detail Sheet
 

DT Brown

Mail order buyers of a wide variety of vegetable and flower seeds.

25,097

£110.00

Website

Detail Sheet
 

Ehrman Tapestry

Mail order buyers of exclusive tapestry and embroidery kits.

13,323

£110.00

Website

Detail Sheet
 

Express Gifts

Mail order buyers from the long established Studio and Ace catalogues.90% females aged 35+, C2DE homeowners.

1,907,802

£95.00

Website

Detail Sheet
 

Fantasy & Science Fiction (BCA)

The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices.

44,964

£125.00

Website

Detail Sheet
 

Fishtec Coarse Fishing

Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking.

58,426

£100.00

Website

Detail Sheet
 

Forbidden Planet

Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company.

53,000

£100.00

Website

Detail Sheet
 

GE Fabbri

Publishers of partworks on a wide range of specific interests.

190,579

£110.00

Website

Detail Sheet
 

Greetings Direct

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

824,505

£100.00

 

Detail Sheet
 

Greetings Direct - Eire

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

59,749

£140.00

 

Detail Sheet
 

Greetings Direct - Holland

Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail.

23,961

£125.00

 

Detail Sheet
 

Guidefigure Marketing

Cat & Dog owners database generated through sampling programmes via vets & specialist breeders.

295,426

£110.00

 

Detail Sheet
 

Health & Home Shopping

Popular and highly responsive list of mail order buyers, all cash with order. 61% Females aged 60+

259,061

£105.00

Website

Detail Sheet
 

Healthy & Beautiful

Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+

21,799

£105.00

 

Detail Sheet
 

Home Service Mail Order

Mail order buyers of a wide range of household and gardening products, electronic games, exercise equipment and clothing.

127,998

£105.00

 

Detail Sheet
 

Identity Direct

Identity Direct markets a comprehensive and continually expanding range of personalised products for children aged 1-9 years.

263,945

£120.00

Website

Detail Sheet

updated

JoJo Maman Bébé

A mail-order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5.

116,338

£110.00

Website

Detail Sheet
 

Military & Aviation Book Society (BCA)

Book club for the military, aviation and naval enthusiast.

18,407

£125.00

Website

Detail Sheet

new

Millet Sports

Online buyers of a wide range of sports clothes and equipment. ABC1, 65% males, 35% females aged 25 - 55 years.

16,000

£100.00

Website

Detail Sheet
 

Mr Fothergill's

Mail order buyers of a wide variety of flower and vegetable seeds and young plants.

37,135

£110.00

Website

Detail Sheet
 

Osprey (International)

International mail order buyers of a variety of military history books and journals.

25,369

£160.00

Website

Detail Sheet
 

Osprey Publishing

UK mail order buyers of a variety of military history books and journals.

10,001

£100.00

Website

Detail Sheet
 

Peter Christian Direct

Mail order buyers of classic clothing for an affluent mid-life male market.

35,089

£110.00

Website

Detail Sheet
 

Plantworld

Mail order buyers of seeds and plants from the Plantworld catalogue. 50/50 male/female, aged 45+.

24,858

£120.00

Website

Detail Sheet
 

Prize Magazines Responders

Subscribers to 7 individual competition and puzzle magazines. ABC1C2 females aged 45+. Ideal for promotions involving prize / sweepstake offers.

109,025

£95.00

Website

Detail Sheet
 

Railway Book Club (BCA)

Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books.

8,876

£125.00

Website

Detail Sheet

updated

RMC Exclusive Offers

Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired.

50,463

£110.00

Website

Detail Sheet

updated

Selections

Mail order buyers of Classical, Opera, Jazz, Rock & Pop CDs, books, videos, gardening products, jigsaws and equipment for the senior market.

108,412

£110.00

Website

Detail Sheet
 

The History Guild (BCA)

Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day.

20,134

£125.00

Website

Detail Sheet

updated

The Owl Barn

Mail order buyers of figurines and gifts for every occasion.

92,232

£120.00

Website

Detail Sheet
 

The Samuel Windsor Collection

Mail order buyers of fine hand-stitched leather shoes. Affluent, professional and predominantly males aged 40-65 years.

119,854

£130.00

Website

Detail Sheet
 

The Softback Preview (BCA)

Highly successful book club offering a wide range of reference books. 45% female 55% male, aged 35+ with above average income.

56,474

£125.00

Website

Detail Sheet
 

Tightlines - Fishtec Fly Fishing

Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order.

27,966

£120.00

Website

Detail Sheet
 

Tumble Tots

The UK's leading active physical play programme for pre-school children.

13,893

£110.00

Website

Detail Sheet
 

Westminster Collection

Mail order buyers of various collectibles, including stamps, coins, porcelain dolls and die-cast models.

190,000

£110.00

Website

Detail Sheet