Summaries of the Managed Mailing Lists available from IDM
Change to Managed Package Inserts Summaries
Summaries of the Managed Mailing Lists available from IDM |
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Updated: 6:10 pm 8th February 2010 |
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Title |
Description |
Quantity |
per 1000 |
Client Site |
Detail Sheet |
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Aspect Two Mail Order |
Mail order buyers of a wide range of household and gardening related products, sold via off-the-page advertising in national and general consumer press. |
50,250 |
£110.00 |
Detail Sheet | ||
BCA - Masterfile |
The UK's largest collection of mail order book clubs. Members are recruited through direct mail, from the internet, targeted magazines and through inserts. |
939,719 |
£125.00 |
Detail Sheet | ||
Books Direct (BCA) |
UK's largets general and specialist book club, designed for book lovers to choose from a wide range of titles, at massive discounts. |
421,233 |
£125.00 |
Detail Sheet | ||
Books for Children (BCA) |
The club that offers expertly selected books, CD ROMS and tapes to educate, amuse and develop your child from birth to 12 years of age. |
270,837 |
£125.00 |
Detail Sheet | ||
Brooks and Bentley |
Mail order purchasers of jewellery and porcelain collectibles including thimbles, plates, figurines and sculptures. |
504,470 |
£110.00 |
Detail Sheet | ||
Bump to 3 |
Mail order buyers of practical and innovative products for mums-to-be and parents of young infants. |
110,217 |
£100.00 |
Detail Sheet | ||
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Chums |
Mail order buyers of traditionally styled clothing for mature men and women plus a range of household goods. |
608,286 |
£110.00 |
Detail Sheet | |
Clifford James |
Mail order buyers of footwear, clothing and numerous other products advertised in the national daily and Sunday press along with third party insert programmes and targeted direct mail. |
511,403 |
£110.00 |
Detail Sheet | ||
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Deanes |
Mature female mail order buyers of competitively priced traditional clothing. |
89,053 |
£110.00 |
Detail Sheet | |
DT Brown |
Mail order buyers of a wide variety of vegetable and flower seeds. |
25,097 |
£110.00 |
Detail Sheet | ||
Ehrman Tapestry |
Mail order buyers of exclusive tapestry and embroidery kits. |
13,323 |
£110.00 |
Detail Sheet | ||
Express Gifts |
Mail order buyers from the long established Studio and Ace catalogues.90% females aged 35+, C2DE homeowners. |
1,907,802 |
£95.00 |
Detail Sheet | ||
Fantasy & Science Fiction (BCA) |
The club offers a comprehensive selection of the best Fantasy & Sci-Fi books, covering all the key genres and all at discounted prices. |
44,964 |
£125.00 |
Detail Sheet | ||
Fishtec Coarse Fishing |
Customers are male across all age ranges and used to buying by mail order. Their interests include fishing, outdoor pursuits and walking. |
58,426 |
£100.00 |
Detail Sheet | ||
Forbidden Planet |
Mail order responders from Sci-fi Warehouse, the UK's largest Sci-fi and entertainment mail order company. |
53,000 |
£100.00 |
Detail Sheet | ||
GE Fabbri |
Publishers of partworks on a wide range of specific interests. |
190,579 |
£110.00 |
Detail Sheet | ||
Greetings Direct |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
824,505 |
£100.00 |
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Detail Sheet | |
Greetings Direct - Eire |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
59,749 |
£140.00 |
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Detail Sheet | |
Greetings Direct - Holland |
Mail order continuity buyers of greetings cards for all occasions. Mainly females, aged 35-54 years, with a high percentage regularly buying by mail. |
23,961 |
£125.00 |
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Detail Sheet | |
Guidefigure Marketing |
Cat & Dog owners database generated through sampling programmes via vets & specialist breeders. |
295,426 |
£110.00 |
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Detail Sheet | |
Health & Home Shopping |
Popular and highly responsive list of mail order buyers, all cash with order. 61% Females aged 60+ |
259,061 |
£105.00 |
Detail Sheet | ||
Healthy & Beautiful |
Part of Health & Home Shopping these are all mail order buyers of a wide range of health and beauty products. 57% female aged 50+ |
21,799 |
£105.00 |
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Detail Sheet | |
Home Service Mail Order |
Mail order buyers of a wide range of household and gardening products, electronic games, exercise equipment and clothing. |
127,998 |
£105.00 |
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Detail Sheet | |
Identity Direct |
Identity Direct markets a comprehensive and continually expanding range of personalised products for children aged 1-9 years. |
263,945 |
£120.00 |
Detail Sheet | ||
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JoJo Maman Bébé |
A mail-order catalogue company selling stylish and imaginative maternity and babywear. ABC1 females, aged 25-40 with children aged 0-5. |
116,338 |
£110.00 |
Detail Sheet | |
Military & Aviation Book Society (BCA) |
Book club for the military, aviation and naval enthusiast. |
18,407 |
£125.00 |
Detail Sheet | ||
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Millet Sports |
Online buyers of a wide range of sports clothes and equipment. ABC1, 65% males, 35% females aged 25 - 55 years. |
16,000 |
£100.00 |
Detail Sheet | |
Mr Fothergill's |
Mail order buyers of a wide variety of flower and vegetable seeds and young plants. |
37,135 |
£110.00 |
Detail Sheet | ||
Osprey (International) |
International mail order buyers of a variety of military history books and journals. |
25,369 |
£160.00 |
Detail Sheet | ||
Osprey Publishing |
UK mail order buyers of a variety of military history books and journals. |
10,001 |
£100.00 |
Detail Sheet | ||
Peter Christian Direct |
Mail order buyers of classic clothing for an affluent mid-life male market. |
35,089 |
£110.00 |
Detail Sheet | ||
Plantworld |
Mail order buyers of seeds and plants from the Plantworld catalogue. 50/50 male/female, aged 45+. |
24,858 |
£120.00 |
Detail Sheet | ||
Prize Magazines Responders |
Subscribers to 7 individual competition and puzzle magazines. ABC1C2 females aged 45+. Ideal for promotions involving prize / sweepstake offers. |
109,025 |
£95.00 |
Detail Sheet | ||
Railway Book Club (BCA) |
Club for avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books. |
8,876 |
£125.00 |
Detail Sheet | ||
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RMC Exclusive Offers |
Mail order buyers of clothing and household products. Many in professional/clerical jobs or retired. |
50,463 |
£110.00 |
Detail Sheet | |
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Selections |
Mail order buyers of Classical, Opera, Jazz, Rock & Pop CDs, books, videos, gardening products, jigsaws and equipment for the senior market. |
108,412 |
£110.00 |
Detail Sheet | |
The History Guild (BCA) |
Well-established club offering historical titles, biographies and reference books covering a range of subjects from Tudor history right through to the modern day. |
20,134 |
£125.00 |
Detail Sheet | ||
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The Owl Barn |
Mail order buyers of figurines and gifts for every occasion. |
92,232 |
£120.00 |
Detail Sheet | |
The Samuel Windsor Collection |
Mail order buyers of fine hand-stitched leather shoes. Affluent, professional and predominantly males aged 40-65 years. |
119,854 |
£130.00 |
Detail Sheet | ||
The Softback Preview (BCA) |
Highly successful book club offering a wide range of reference books. 45% female 55% male, aged 35+ with above average income. |
56,474 |
£125.00 |
Detail Sheet | ||
Tightlines - Fishtec Fly Fishing |
Customers are male, mainly aged 40+ with high levels of disposable income and used to buying by mail order. |
27,966 |
£120.00 |
Detail Sheet | ||
Tumble Tots |
The UK's leading active physical play programme for pre-school children. |
13,893 |
£110.00 |
Detail Sheet | ||
Westminster Collection |
Mail order buyers of various collectibles, including stamps, coins, porcelain dolls and die-cast models. |
190,000 |
£110.00 |
Detail Sheet |
