DESCRIPTION AND PROFILE |
Part of Findel PLC, Express Gifts is the UK's largest mail order supplier of greetings cards, wrapping paper, personalised products, novelty goods and numerous other items for the home and garden through their two main catalogue brands - Studio and Ace.
Customers are recruited through advertising in the popular press, magazines, third party insert programmes, DRTV, targeted direct mail and online at www.24studio.co.uk and www.24ace.co.uk. All responders are fully credit screened and those approved are able to spread the cost of their purchase over a period of time. Approximately 50% of customers pay straight away with the other 50% taking advantage of the credit facilities.
Over 90% of Studio and Ace customers are females, aged 35+, C2DE homeowners, married and with a high percentage with at least one child. They are active mail order buyers with household income in excess of £20,000 per annum. Over 40% of purchases are made via the internet.
These lists are kept exceptionally clean and up-to-date as they are continually mailed by the list owner throughout the year.
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SELECTIONS |
Recency |
Gender |
Brand |
Geographic |
Date of birth |
Recruitment method |
Product category |
Multi-buyers |
Order value |
Enquirers |
On-line buyers |
Payment terms |
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CHARGES |
Base rental |
£95.00 per 1,000 |
Enquirers |
£80.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
E-mail |
£35.00 each |
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DELIVERY LEAD TIME |
4 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
