DESCRIPTION AND PROFILE |
Millet Sports and ActivInstinct are both long established websites supplying performance sports clothes and equipment to the amateur and professional sportsperson and are the largest independent sports retailer online. Both websites are aimed at a wide range of sports covering running, tennis, rugby, hockey, cricket, badminton, squash and fitness.
Customers are ABC1 aged between 25 and 55 years old and with a slight bias towards males. They are Internet savvy, happy to purchase goods via the Internet and have a significantly above average basket spend with an average order value of over £70.00.
This list of mail order buyers is new to the market with all customers names and addresses having been added to the file within the last few months.
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SELECTIONS |
Gender |
Geographic |
Recency |
Sport |
E-mail data |
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CHARGES |
Base rental |
£100.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
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E-mail |
£30.00 each |
Set-up / broadcast |
£100.00 each |
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DELIVERY LEAD TIME |
4 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
