DESCRIPTION AND PROFILE |
Trent Home Shopping customers are known mail order buyers who have been recruited through off-the-page advertising in the national press and catalogue promotions. The company has built a large and loyal customer base of purchasers of an extensive range of items including health & beauty, fitness, slimming and household & gardening products. The order value for their initial purchases is between £15.00 and £20.00.
Profiling shows that 62% of the file are females with 75% being aged 45+ years, 90% own their own homes and 60% are regular credit card users. Hobbies include reading, gardening and DIY.
This file is co-managed by IDM.
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SELECTIONS |
Recency |
Gender |
Geographic |
Age |
Payment method |
Order value |
Multi-buyers |
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CHARGES |
Base rental |
£105.00 per 1,000 |
Selections |
£10.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
E-mail |
£30.00 each |
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DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
