DESCRIPTION AND PROFILE |
Mail order buyers of natural pain-relief products ranging from Back Belts to bracelets and watches.
Customers have been recruited through targeted direct mail campaigns, third part inserts, off-the-page advertising in the national press and specialist consumer magazines aimed at the mature market.
Profiling shows that there is a slight bias towards female buyers, aged 40+ years.
This file is co-managed by IDM.
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SELECTIONS |
Recency |
Gender |
Geographic |
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CHARGES |
Base rental |
£105.00 per 1,000 |
Selections |
£10.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
E-mail |
£30.00 each |
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DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
