DESCRIPTION AND PROFILE |
Mail order buyers of a natural pain-relief product aimed at people who have knee joint pains sustained from injuries, falls or just old age. Although the strap is very simple, it provides support exactly where it's needed and because of the simple, lightweight design, it cannot be seen when worn under clothing.
All customer recruitment is through direct mail, inserts and off-the-page advertising in the national press and consumer publications.
The profile is mainly C1C2D biased towards males and aged 40+ years.
This file is co-managed by IDM.
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SELECTIONS |
Gender |
Recency |
Geographical |
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CHARGES |
Base rental |
£105.00 per 1,000 |
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DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
