DESCRIPTION AND PROFILE |
The latest addition to BCA's portfolio, Books Direct, is the UK's largest book club designed to suit all tastes. Whether it's Romance, Contemporary Fiction, Adventure & Thrillers, Crime, Real-Life Reads or Lifestyle & Reference that's of interest, Books Direct has all the latest titles and recommendations.
Tailored for both general and specialist interests, Books Direct provides a unique opportunity for book lovers to choose from a wide range of their favourite titles at massive discounts - all delivered to their door.
On joining the club, in addition to the specialist 'introductory offer', members agree to buy a further 4 books, again at discounted prices, in the first year.
Members are mainly female, aged 35+ and have been recruited via direct mail, the internet, targetted magazines and inserts.
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SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
Order value |
Internet buyers |
Interest category |
Recruitment method |
Payment method |
| | |
|
CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
|
CD/Disk/E-mail |
£40.00 |
Delivery |
£40.00 |
|
DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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