DESCRIPTION AND PROFILE |
Part of the Health & Home Shopping portfolio, the Healthy & Beautiful file comprises mail order buyers of a wide range of health, beauty, exercise and cosmetic products.
Being contained within the main Health & Home Shopping masterfile, the data is kept very clean and up-to-date through regular catalogue mailings throughout the year.
Customers of this extremely popular and responsive file are 57% female with the majority being over 50 years of age.
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SELECTIONS |
Recency |
Gender |
Geographic |
Payment method |
Date of birth |
Order value |
Multi-buyers |
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CHARGES |
Base rental |
£105.00 per 1,000 |
Hotline (0-3 Months) |
£15.00 per 1,000 |
Other selections |
£10.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£30.00 per 1,000 |
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DELIVERY LEAD TIME |
4 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
