DESCRIPTION AND PROFILE |
Greetings Direct is the largest supplier of greetings cards by mail order in Eire, through their 'Cards for all Occasions' brand. The company sells cards for a wide variety of occasions including birthday, Christmas, wedding, congratulations, good luck, new baby and many more. The customers buy the cards on a continuity basis, receiving them monthly, benefiting from considerable savings compared to the High Street.
Customers are recruited through traditional direct marketing methods with emphasis on addressed direct mail, but also through package inserts and media inserts, making them very receptive to direct marketing promotions.
Greetings Direct Eire customers are married females mainly aged 35+.
All the data has been generated in the last 12 months and this list should work well for a wide variety of mailers and in particular for clothing, financial, book and general gift related catalogues.
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SELECTIONS |
Recency |
Gender |
Geographic |
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CHARGES |
Base rental |
£140.00 per 1,000 |
Selections |
£8.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
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CD/Disk/E-mail |
£40.00 each |
Delivery |
£40.00 |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
