DESCRIPTION AND PROFILE |
Jean Patrique sell quality cookware and fine tableware for the home. Products are purchased via off-the-page adverts in national newspapers such as the Financial Times, Sunday Times, Guardian and The Observer, as well as a variety of consumer magazines. With consumers also buying from their 32 page catalogue, Jean Patrique recruit around 6,000 new buyers each month.
The customer profile is 52% female, 48% male and over 80% regularly paying by credit card. Approximately 65% of the file are multi-buyers. The average order value is in excess of £100 confirming this to be a very affluent, upmarket audience.
E-mail data is also available for approved advertisers and there are currently 140,000 names and addresses on their file.
This file is co-managed by IDM.
|
SELECTIONS |
Recency |
Gender |
Geographic |
Order value |
Product |
Multi-buyers |
Payment type |
E-mail names |
|
CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charges |
£10.00 per 1,000 |
|
E-mail |
£30.00 each |
E-mail names |
£70.00 per 1,000 |
E-mail broadcast |
£15.00 per 1,000 |
|
DELIVERY LEAD TIME |
working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
