DESCRIPTION AND PROFILE |
Established in 1995, the Owl Barn Gift Catalogue is a mail order business, based in Norfolk, which serves regular customers both in the UK and from around the world.
Initially the product range comprised figurines but recent additions include a variety of gift ideas for every occasion including anniversaries, birthdays, weddings, retirement and special occasions.
Customers are recruited by direct mail, advertising in consumer magazines and via the web at www.the-owl-barn.com. They are loyal, with a high percentage being multi-buyers and the average order value is around £35.00.
This list of mainly female mail order buyers is highly popular with many repeat users, in particular charities, and is ideal for those advertisers looking to reach an older, more affluent audience.
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SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
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CHARGES |
Base rental |
£120.00 per 1,000 |
Multi-buyers |
£10.00 per 1,000 |
Standard selections |
£8.00 per 1000 |
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Running on charges |
£10.00 per 1,000 |
CD/Disk/E-mail |
£40.00 each |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
