DESCRIPTION AND PROFILE |
These are mail order responsive buyers who have bought a variety of die-cast prestige collectible classic cars from their Motor Museum monthly catalogue mailing and via their website at www.motormuseummint.co.uk.
Customers are dedicated collectors who purchase 2 more products per order spending on average £45. A variety of special offers makes this a worthy source for avid collectors and with around 3,000 new names each month this list is ideal for testing.
The profile reveals 90% male buyers, B, C1/2 consumers with 89% being older than 45 years. 80% choose credit cards as there preferred method of payment. 88% are home owners, of which 71% own their car.
Hobbies and interests include; collectibles, shopping by mail order, DIY, gardening, reading and music, wildlife, charities, foreign and domestic travel/motoring.
Recent use includes; collectible companies, charities, publishing, music and book clubs.
This file is co-managed by IDM.
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SELECTIONS |
Recency |
Gender |
Geographic |
Product |
Multi-buyers |
Credit card |
Order value |
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|
CHARGES |
Base rental |
£105.00 per 1,000 |
Selections |
£10.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
E-mail |
£30.00 each |
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DELIVERY LEAD TIME |
working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
