DESCRIPTION AND PROFILE |
The book club that offers expertly selected books, CDs and tapes to educate, amuse and develop your child from birth to 12 years of age. The books appeal to both the parent and the child and encourages development of all essential skills, with a balance of fiction and non-fiction titles.
The members profile is 93% female, aged 25-44 years, with at least one child. They have been recruited via up market press, inserts into mother and baby press and direct mail. The members are committed to buying 6 books in their first year of membership.
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SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
Order value |
Internet buyers |
Interest category |
Recruitment method |
Payment method |
| | |
|
CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charges |
£10.00 per 1,000 |
|
CD/Disk/E-mail |
£40.00 each |
Delivery |
£40.00 |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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