DESCRIPTION AND PROFILE |
Guidefigure is the leading provider of point of market entry sampling in the UK companion pet market. Currently distributing in excess of 600,000 packs per annum through a network of over 2,000 veterinary practices and 2,000 specialist breeders, they launched with their 'Puppy Pack' in April 2001 which was swiftly followed by the 'Kitten Pack' in September of the same year.
The database comprises pet owners who have had their animals vaccinated within the first 8-12 weeks of birth and have provided their details in return for receiving free samples and information. They are also entered into a prize draw with a chance to win £500.
Names and addresses are being added to the database on a monthly basis which provides advertisers with a large quantity of fresh prospects to access for their own promotional purposes.
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SELECTIONS |
Recency |
Gender |
Geographic |
Pet type |
Breed |
Number of pets |
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CHARGES |
Base rental |
£110.00 per 1,000 |
Premium selections |
£10.00 per 1,000 |
Standard selections |
£7.50 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£30.00 each |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
