DESCRIPTION AND PROFILE |
The Railway Book Club provides an expert selection of the best books on UK railways giving the true railway enthusiast access to an increasingly inaccessible product with guaranteed savings on every purchase. They are avid collectors of specialist books covering steam and modern railway in the form of technical works, pictorial reference and biography books.
The members profile is 96% male, aged 45+ and they have been recruited via specialist press, inserts and direct mail.
Members are committed to buying 4 books in their first year of membership.
|
SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
Order value |
Internet buyers |
Recruitment method |
Payment method |
|
CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charges |
£10.00 per 1,000 |
|
CD/Disk/E-mail |
£40.00 each |
Delivery |
£40.00 |
|
DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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