DESCRIPTION AND PROFILE |
This is the book club for the military, aviation and naval enthusiast. These customers are collectors of a variety of military & aviation titles covering key subject areas such as World War II, Napoleon, American Civil War right up to the current SAS.
The members profile is 94% male, aged 35+ and they have been recruited via inserts in specialist titles and direct mail.
Members are committed to buying 4 books each year.
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SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
Order value |
Internet buyers |
Interest category |
Recruitment method |
Payment method |
| | |
|
CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charges |
£10.00 per 1,000 |
|
CD/Disk/E-mail |
£40.00 each |
Delivery |
£40.00 |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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