DESCRIPTION AND PROFILE |
This well-established club offers historical titles, biographies and reference books covering a range of subjects from Tudor history right through to modern day.
The members profile is 62% male, aged 45+, they are avid collectors of specialist books covering history and historical events from around the world.
Members are well educated and with a thirst for knowledge and have been recruited via the up market press, specialist titles and direct mail. They are committed to buying 4 books in their first year of membership.
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SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
Order value |
Internet buyers |
Interest category |
Recruitment method |
Payment method |
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CHARGES |
Base rental |
£125.00 per 1,000 |
Selections |
£10.00 per 1,000 |
Running on charges |
£10.00 per 1,000 |
|
CD/Disk/E-mail |
£40.00 each |
Delivery |
£40.00 |
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DELIVERY LEAD TIME |
3 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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