Mailing List available from IDM

LWR:

Forbidden Planet

21 April 2008

DESCRIPTION AND PROFILE

Forbidden Planet Home Shopping, also known as Sci-fi Warehouse is the UK's largest Sci-fi, popular culture and entertainment mail order company selling books, videos, action figures, games and collectable merchandise.

Products are sold from a 132 page full colour A4 catalogue, via their website at www.forbiddenplanet.co.uk, off the page advertisements and its own Forbidden Planet retail outlets and associated stores. Products from TV and film series are featured including Little Apple Dolls, Nightmare before Christmas, Star Trek, Star Wars, Charmed, Smallville, Dr Who, the Simpsons, Buffy and Angel.

The database is kept up to date as it is mailed by the owner regularly.

Customers are 60% male, 40% female aged 18-40. High credit card usage and 70% of customers order via the internet. Average order value is £30.00.

QUANTITY

53,000

SELECTIONS

Gender

Recency

Geographic

Payment method

 

 

CHARGES

Base rental

£100.00 per 1,000

Selections

£10.00 per 1,000

Running on charge

£10.00 per 1,000

CD/Disk/E-mail

£30.00

MINIMUM QUANTITY

7,500

DELIVERY LEAD TIME

5 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk

Insert opportunities also available. Details on request.

IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.

Independent Direct Marketing Limited    Unit 1   Limes Avenue   London   SE20 8QR
Tel: +44 (0)20 8776 7666   Fax: +44 (0)20 8778 2006