Mailing List available from IDM

LWR: 000571

Prize Magazines Responders

03 September 2009

DESCRIPTION AND PROFILE

Prize Magazines, the UK's leading competition organiser publish 7 monthly, bi-monthly or quarterly competition and puzzle magazines, available on subscription, and the titles include Prizes Galore, Puzzles Galore, Lucky Break, Prize Quest, Prizes & Puzzles Special, Competitions Galore and Cash Prize Puzzles.

Packed with exclusive competitions to win a wide variety of prizes, each magazine gives subscribers the opportunity to enter numerous and different easy to enter competitions. Prizes include holidays, DVD players, Cash, High Street Vouchers, Televisions, Products for the home and garden, Hi-fi systems and much, much more.

Largely recruited via direct mail to proven mail-responsive lists, subscribers are predominantly ABC1C2 females aged 45 plus. They are very loyal and highly interactive and love filling in forms and surveys, in fact most things that require a postal response.

Profiling highlights subscribers interests include giving to various charities, reading books and magazines, listening to music, entering competitions, playing the pools and lotteries, health and wellbeing, holidaying in the UK and abroad, finance including savings and insurance products, gardening, sewing, collecting and shopping by mail order.

The list performs well for mailing promotions including charities, fashion and household catalogues, health related products, health insurance, books, and especially where the promotion involves prize / sweepstake incentivised offers.

This list is co-managed by IDM.

QUANTITY

109,025

SELECTIONS

Recency

Gender

Geographic

CHARGES

Base rental

£95.00 per 1,000

Charity rate

£85.00 per 1,000

Selections

£8.00 per 1,000

Running on charge

£10.00 per 1,000

E-mail

£25.00

MINIMUM QUANTITY

5,000

DELIVERY LEAD TIME

3 working days

BREAKDOWNS

On application

TERMS

IDM standard terms and conditions apply to all orders. Copies are available on request.

CONTACT

Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk

Insert opportunities also available. Details on request.

IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.

Independent Direct Marketing Limited    Unit 1   Limes Avenue   London   SE20 8QR
Tel: +44 (0)20 8776 7666   Fax: +44 (0)20 8778 2006