DESCRIPTION AND PROFILE |
Chums is a long established mail order company specialising in comfortable, well fitting, value-for-money clothing for the more mature man and woman.
Initially customers are recruited through advertising in the national press, specialist media and direct mail targeting the grey market. A new customer on-line ordering service is now available through www.chums.co.uk. All items are sold on a cash-with-order basis.
More recently, the product range has been extended with the introduction of curtains for the living room; bedspreads, quilts, sheets, pillowcases and blankets for the bedroom and towels and mats for the bathroom. Chums have also introduced their ‘Easylife’ range of products featuring indispensable items specifically selected to make life easier and more comfortable for those with minor disabilities, incontinence and arthritis.
Regular catalogue mailings are carried out to the database by the list owner ensuring the file is kept clean and up-to-date.
Chums customers are predominantly aged 60 plus, 60% are male and loyal to the brand as over 65% are repeat buyers. They are mail oder buyers who love a bargain and are not keen on credit. AOV is£40.00.
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SELECTIONS |
Recency |
Gender |
Geographic |
Date of birth |
Order value |
Multi-buyers |
| |
|
CHARGES |
Base rental |
£110.00 per 1,000 |
Date of birth |
£15.00 per 1,000 |
Hotline (0-3 months) |
£10.00 per 1,000 |
Multi-buyers |
£10.00 per 1,000 |
|
Order value |
£10.00 per 1,000 |
Other selections |
£7.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£35.00 each |
|
DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
