DESCRIPTION AND PROFILE |
Appealing to mature discerning women, Deanes sell competitively priced clothing through off-the-page advertising in women's magazines, Sunday supplements and from their 48 page A5 mail order catalogue which is mailed to past buyers and cold lists.
More recently, the product range has been extended to include general household items such as curtains, bedspreads, quilts, sheets, pillowcases, blankets and bathroom towels and mats. They also offer a customer on-line service which is available through their website at www.deanesdirect.com.
Deanes customers are C1C2 females, aged 60 plus and over 60% are repeat buyers.
The Deanes list is kept extremely clean and up-to-date through their own extensive catalogue mailings throughout the year.
|
SELECTIONS |
Recency |
Gender |
Geographic |
Multi-buyers |
|
CHARGES |
Base rental |
£110.00 per 1,000 |
Multi-buyers |
£10.00 per 1,000 |
Hotline (0-3 months) |
£10.00 per 1,000 |
Order value |
£10.00 per 1,000 |
|
Other selections |
£7.00 per 1,000 |
Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£35.00 each |
|
DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
