DESCRIPTION AND PROFILE |
Health & Home Shopping's customers are initially recruited through direct mail, off-the-page advertising and minilogues in the national press. Orderers are then mailed a full colour catalogue every fortnight featuring the latest range of kitchenware, cleaning/household goods, gardening equipment, living aids, electricals, innovative household gadgets, plus gifts, entertainment and health & beauty products.
The customer base are fully incentivised with entry into a Free £25,000 prize draw & a free gift should they meet the qualifying order value.
List profiling has shown that customers are predominantly C1/C2, 61% female and own their own homes. 82% of the customer file is over 60 years of age. 64% of the file have a credit card and they are keen mail order shoppers.
Common hobbies include gardening, bingo, reading, crosswords & puzzles, over 50% are charity donors and the bulk are prize draw entrants and very responsive to a variety of offers.
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SELECTIONS |
Recency |
Gender |
Geographic |
Order value |
Payment method |
Multi-buyers |
Date of birth |
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CHARGES |
Base rental |
£105.00 per 1,000 |
Hotline (0-3 Months) |
£15.00 per 1,000 |
Other selections |
£10.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£30.00 each |
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DELIVERY LEAD TIME |
4 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
