DESCRIPTION AND PROFILE |
Mr Fothergill's has firmly established itself as one of the leading mail order seed and young plant specialists in the UK.
With over five select catalogues a year, keen amateur gardeners have access to an ever increasing choice of flower and vegetable seed, young plants, fruit, potatoes and kitchen garden specialities with many varieties exclusive to Mr Fothergill's.
Customers are recruited through traditional direct response methods including advertising in the national press, general and specialist magazines, direct mail and via the internet at www.mr-fothergills.co.uk. Profile is 60% female mainly aged 45 plus, married and homeowners.
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SELECTIONS |
Recency |
Gender |
Geographic |
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CHARGES |
Base rental |
£110.00 per 1,000 |
Other selections |
£7.00 per 1,000 |
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Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£40.00 each |
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DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
