DESCRIPTION AND PROFILE |
Formerly known as CD Selections, Selections has now substantially increased their product range to include CD's, Books, DVD's, Videos, Sheet Music, Gardening items, Jigsaws, Accessories and equipment for the Senior market. Their full catalogue can be accessed on-line at www.selections.com.
Names and addresses have been recruited though direct mail, national press, specialist media and via the internet.
The file is very much 50%/50% males and females and customers tend to be professionals aged 50 plus with an above average household income. Over 75% of purchases are by credit card and multi-buyers represent about 40% of the file.
The list owner regularly mails the database with newsletters and catalogues and is therefore kept clean and up-to-date.
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SELECTIONS |
Recency |
Gender |
Geographic |
Payment method |
Multi-buyers |
Product |
Music type |
Order value |
|
CHARGES |
Base rental |
£110.00 per 1,000 |
|
|
Standard selections |
£10.00 per 1,000 |
|
Running on charge |
£10.00 per 1,000 |
CD/Disk/E-mail |
£30.00 each |
|
DELIVERY LEAD TIME |
5 working days |
BREAKDOWNS |
On application |
TERMS |
IDM standard terms and conditions apply to all orders. Copies are available on request. |
CONTACT |
Diana Snartt or John Wright
Tel: 020 8776 7666 Fax: 020 8778 2006
or e-mail us at lists@idmltd.co.uk |
Insert opportunities also available. Details on request. |
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
