Summaries of the Managed Package Insert opportunities from IDM

IDM Logo

Updated: 6:00 pm 10th March 2010

 

Title

Description

per 1000

 

Access Garden Products

Catalogue mailings of mini greenhouses and a range of gardening products. Affluent women aged 45 plus.

£50.00

 

Adult Pleasurezone

Catalogue mailings to buyers of adult products. 90% male

£45.00

 

BCA - Hand Enclosed

Product despatch of books across all the BCA clubs. ABC1C2, mainly female, aged 25-44.

£56.00

 

BCA - Nesting

Product despatch of books across all the BCA clubs. ABC1C2, mainly female, aged 25-44.

£56.00

 

BCA Golden Loyalty

Mailing sent to BCA's most loyal customers (top 40%) Aged 35 plus, homeowners with credit cards

£56.00

 

Bloms Bulbs

Product despatch to keen gardeners. Primarily affluent homeowners, 70% female, mainly aged 45 plus.

£45.00

 

Books for Children (BCA)

Statement mailings to buyers of children's books. Up-market, 93% female, aged 25-44 years.

£56.00

new

Cartridge Save

On-line buyers of printer supplies ABC1, 60% males aged 25-65 years.

£45.00

 

CD WOW!

Product despatches to on-line purchasers of CDs, DVDs and games. ABC1 65% male, 35% female, aged 30-49 years.

£70.00

new

Celabolin

Catalogue mailings of pain relief products C1C2D males, aged 55 plus

£45.00

new

Celaritis

Mail order buyers of pain relief products C1C2 Females, aged 55 plus

£45.00

 

Chums

Product despatch to mail order buyers of traditionally styled clothing for the mature person. C1C2D males aged 60 plus.

£50.00

 

Dash Direct

Catalogue mailings for a wide range of health products, including sexual health. 60% male 40% female, aged 35-70, mail order buyers.

£45.00

 

Deanes

Product despatch to mail order buyers of traditionally styled clothes. C1C2D females, aged 60 plus.

£50.00

 

Dial-a-Phone

Customer mailings and product despatch to mid-market mobile phone buyers. BC1C2, males and females, aged 25-44 years.

£60.00

 

Direct Golf U.K.

Catalogue Mailing to online and telephone buyers from a full range of golf equipment and accessories. ABC1 Males, 70% married, 69% aged 31 - 50 years.

£50.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 10th March 2010

 

Title

Description

per 1000

 

DT Brown

Product despatch to mail order buyers of vegetable and flower seeds. 65% male, aged 45 plus, with a high level of credit card ownership.

£45.00

 

DVD.CO.UK

Product despatches to online buyers of DVDs, Games and Music CDs. ABC1, 60% male aged 25–34 years, high disposable income, online credit card buyers.

£45.00

 

Easylife

Catalogue mailing to buyers of household gadgets, seasonal and personalised gifts. BC1C2, 65% females, aged 50 plus.

£45.00

new

EASYVIT

Catalogue mailings of vitamins and health supplements BC1C2 Females, aged 40 plus

£45.00

 

Explore!

Brochure mailing of original and pioneering adventure holidays to destinations across the globe. ABC1 55% female, average age 44.

£45.00

 

Express Gifts

Mail order buyers of greetings cards, wrappings, gifts and small household products. C2DE 95% Females, aged 30-65, married with at least one child.

£45.00

 

Fantasy and Science Fiction (BCA)

Statement mailings to buyers of fantasy and science fiction books. 54% male, aged 25-44.

£56.00

 

Forbidden Planet

60% male/40% female, aged 18-50.

£45.00

 

Garden & Home

Catalogue Mailings of a wide range of products for the house proud. 55% female, aged 35 plus

£45.00

 

GE Fabbri - 007 The James Bond Car Collection

A fortnightly partwork based on the popular James Bond character and the cars featured in the films. ABC1C2 families with boys aged 4-14 and males aged 18 plus.

£40.00

 

GE Fabbri - Doctor Who DVD Files

Fornightly partwork based on the popular TV series. BC1C2 families with children aged under15 years.

£40.00

 

GE Fabbri - Little House on the Prairie

Fortnightly partwork based on the cult TV series. C1C2D 90% female aged 40 years plus

£40.00

 

Guys Only

Catalogue mailing to purchasers of male adult products. 95% males aged 18-45 years

£45.00

 

Health & Home Shopping

Catalogue mailings to buyers of kitchenware, garden and household goods with a large roll out potential. C1C2, 60% female, aged 50 plus.

£45.00

 

Health Base UK

Mail order buyers of health products. BC1C2 65% females, aged 50 plus years.

£45.00

 

History, Military & Aviation (BCA)

Statement mailings to buyers of specialist books covering history, military and aviation. ABC1 70% male, aged 35 plus

£56.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 10th March 2010

 

Title

Description

per 1000

 

Holland & Barrett

Retailer of vitamins and mineral supplements. ABC1, Females, mainly aged 35 plus

£45.00

 

Home Shopping Selections

Catalogue mailing and product despatch of general mail order merchandise. C1C2, predominantly female, mainly aged 45 plus.

£45.00

 

HSS/PC

Order acknowledgements sent to purchasers of health related and home products. Male/female, aged 35-65, mail order buyers.

£50.00

 

Inghams

Lakes and Mountains and Skiing holidays for older, affluent couples. ABC1, couples mainly aged 50 plus

£45.00

 

Jean-Patrique

Catalogue mailings to buyers of high quality cookware. AB, 52% female, aged 35 plus.

£55.00

 

JoJo Maman Bébé

Catalogue mailing and product despatch to mail order buyers of stylish and imaginative maternity and babywear. ABC1 females, aged 28-40 with children aged 0-5.

£50.00-£60.00

 

Jolliman

Catalogue mailing to mail order buyers of comfortable and affordable menswear. C1C2 82% male aged 50 plus.

£45.00

 

Just Childsplay

Catalogue mailing of educational toys and games. ABC1 mothers of children aged 0-12 years

£50.00

 

Life 'n' Love

Mail order buyers of general health and pleasure products. BC1C2 60% female, aged 45 plus.

£40.00

 

LOVEFiLM.com

Product despatch of DVD rentals. ABC1, 60% male, aged 25-44 years with household income of £45k plus.

£150.00

new

Millet Sports

On-line buyers of sports clothes and equipment ABC1 65% males, 35% females aged 25 - 55 years

£45.00

 

Mr Bridge

Monthly magazine mailings to customers and members of the Mr Bridge club. Predominantly ABC1, aged 57 plus. Typically retired, professional/senior civil service individuals.

£45.00

 

Mr Fothergill's

Product despatch to mail order buyers of flower and vegetable seeds and young plants. 60% female, mainly aged 45 plus.

£45.00

 

Music & Memories

Product despatch to mail order buyers of nostalgic music and videos. 50/50 male/female split, mainly aged 45 plus.

£45.00

 

Nature's Cures

Catalogue mailings promoting a range of health products aimed at the over 50's market. Females aged 50 plus.

£45.00

 

Park Retail Limited

Brochure, statement and recruitment mailings to new and existing customers and agents. C2DE females aged 25-55, with familes or single mums

£45.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 10th March 2010

 

Title

Description

per 1000

 

Personal Choice

Catalogue mailings and product despatch of personalised products. 64% female, aged 50 plus, credit card owners.

£45.00

 

Pitney Bowes

Monthly statement mailings to current active direct response recruited customers, in SoHo/SMEs. ABC1, 61% Female / 39% Male

£45.00

 

Prize Magazines

Magazine mailing to subscribers of Lucky Break and Prize Quest; puzzle and competition magazines. 80% ABC1C2 females aged 45 plus.

£50.00

new

Prospirex

Mail order buyers of Prostate treatment products C1C2 males, aged 40 plus

£45.00

 

Pure Alternatives

Catalogue mailing to mail order buyers of alternative herbal remedies and vitamins for general health and beauty ailments. 66% female/34% male, aged 45-65.

£45.00

 

Railway Book Club (BCA)

Statement mailings to buyers of specialist railway enthusiast books. 96% male, aged 45 plus.

£56.00

new

Revive

Mail order buyers of natural remedies C1C2 females, aged 50 plus

£45.00

 

RMC Exclusive Offers

Catalogue mailing to mail order buyers of traditionally styled clothing for the mature person. C1C2, females aged 55 plus.

£45.00-£50.00

 

Sapco

Catalogue mailing of health related products. Male/female, aged 45-74, retired homeowners.

£45.00

 

Scientific Golf

Catalogue mailing of specialist golf products sent to affluent males. 78% male, affluent, professional, mail order buyers.

£45.00

 

Selections

Catalogue mailing and product despatch to mail order buyers of compact discs, books and videos. ABC1 50% male, 50% female, aged 50 plus.

£45.00

 

Sound & Vision

Catalogue mailing of films and music from the 40's,50's,60's,70's and 80's. 55% female, aged 45-75 years.

£45.00

 

Stauer

Catalogue mailings to buyers of watches, handbags and jewellery. ABC1 62% Female, aged 35 plus.

£45.00

 

The Adventure Company

Brochure and Newsletter mailings of worldwide adventure holidays. ABC1 Adults, aged 25-55 years.

£50.00

 

The Cartridge People

Buyers of ink cartridges and other computer accessories via the internet. ABC1 66% male, aged 20-70 years.

£45.00

 

The Historic Motor Museum Mint

Catalogue mailing of quality diecast classic cars licensed by the original car manufacturers. Predominantly BC1C2 males aged 45 plus.

£45.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 10th March 2010

 

Title

Description

per 1000

 

The Softback Preview (BCA)

Statement mailing to buyers of softback books. ABC1, 55% male, aged 30-50, affluent with above average incomes.

£56.00

 

Wellform

Catalogue mailing of health products such as vitamins, nutrients, creams and stress/pain relief products to mail order buyers. 57% female/43% male, aged 50 plus.

£45.00

 

Woods Supplements

Product despatches to buyers of health related products. ABC1 54% female aged 50 plus years

£45.00

 

Woolmans

Catalogue mailings of Chrysanthemums, young plants and garden essentils 60% female, mainly aged 45 plus

£45.00

 

World Books Female (BCA)

Statement mailings to female buyers of a wide range of best selling fiction and general interest books. ABC1 females, aged 30 plus

£56.00

 

World Of Mystery and Thriller (BCA)

Statement mailings of a wide range of best selling fiction, general interest, crime and thriller books. ABC1 prodominantly male, aged 30 plus

£56.00