Summaries of the Managed Package Insert opportunities from IDM

IDM Logo

Updated: 6:00 pm 15th March 2010

 

Title

Description

per 1000

 

Access Garden Products

Catalogue mailings of mini greenhouses and a range of gardening products. Affluent women aged 45 plus.

£50.00

 

Adult Pleasurezone

Catalogue mailings to buyers of adult products. 90% male

£45.00

 

BCA - Hand Enclosed

Product despatch of books across all the BCA clubs. ABC1C2, mainly female, aged 25-44.

£56.00

 

BCA - Nesting

Product despatch of books across all the BCA clubs. ABC1C2, mainly female, aged 25-44.

£56.00

 

Bloms Bulbs

Product despatch to keen gardeners. Primarily affluent homeowners, 70% female, mainly aged 45 plus.

£45.00

 

Books Direct (BCA)

Statement mailings to female buyers of a wide range of best selling fiction and general interest books. ABC1 females aged 30 plus.

£56.00

 

Books for Children (BCA)

Statement mailings to buyers of children's books. Up-market, 93% female, aged 25-44 years.

£56.00

new

Cartridge Save

On-line buyers of printer supplies ABC1, 60% males aged 25-65 years.

£45.00

 

CD WOW!

Product despatches to on-line purchasers of CDs, DVDs and games. ABC1 65% male, 35% female, aged 30-49 years.

£70.00

new

Celabolin

Catalogue mailings of pain relief products C1C2D males, aged 55 plus

£45.00

new

Celaritis

Mail order buyers of pain relief products C1C2 Females, aged 55 plus

£45.00

 

Chums

Product despatch to mail order buyers of traditionally styled clothing for the mature person. C1C2D males aged 60 plus.

£50.00

 

Dash Direct

Catalogue mailings for a wide range of health products, including sexual health. 60% male 40% female, aged 35-70, mail order buyers.

£45.00

 

Deanes

Product despatch to mail order buyers of traditionally styled clothes. C1C2D females, aged 60 plus.

£50.00

 

Dial-a-Phone

Customer mailings and product despatch to mid-market mobile phone buyers. BC1C2, males and females, aged 25-44 years.

£60.00

 

Direct Golf U.K.

Catalogue Mailing to online and telephone buyers from a full range of golf equipment and accessories. ABC1 Males, 70% married, 69% aged 31 - 50 years.

£50.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 15th March 2010

 

Title

Description

per 1000

 

DT Brown

Product despatch to mail order buyers of vegetable and flower seeds. 65% male, aged 45 plus, with a high level of credit card ownership.

£45.00

 

DVD.CO.UK

Product despatches to online buyers of DVDs, Games and Music CDs. ABC1, 60% male aged 25–34 years, high disposable income, online credit card buyers.

£45.00

 

Easylife

Catalogue mailing to buyers of household gadgets, seasonal and personalised gifts. BC1C2, 65% females, aged 50 plus.

£45.00

new

EASYVIT

Catalogue mailings of vitamins and health supplements BC1C2 Females, aged 40 plus

£45.00

 

Explore!

Brochure mailing of original and pioneering adventure holidays to destinations across the globe. ABC1 55% female, average age 44.

£45.00

 

Express Gifts

Mail order buyers of greetings cards, wrappings, gifts and small household products. C2DE 95% Females, aged 30-65, married with at least one child.

£45.00

 

Fantasy and Science Fiction (BCA)

Statement mailings to buyers of fantasy and science fiction books. 54% male, aged 25-44.

£56.00

 

Forbidden Planet

60% male/40% female, aged 18-50.

£45.00

 

Garden & Home

Catalogue Mailings of a wide range of products for the house proud. 55% female, aged 35 plus

£45.00

 

GE Fabbri - 007 The James Bond Car Collection

A fortnightly partwork based on the popular James Bond character and the cars featured in the films. ABC1C2 families with boys aged 4-14 and males aged 18 plus.

£40.00

 

GE Fabbri - Doctor Who DVD Files

Fornightly partwork based on the popular TV series. BC1C2 families with children aged under15 years.

£40.00

 

GE Fabbri - Little House on the Prairie

Fortnightly partwork based on the cult TV series. C1C2D 90% female aged 40 years plus

£40.00

 

Guys Only

Catalogue mailing to purchasers of male adult products. 95% males aged 18-45 years

£45.00

 

Health & Home Shopping

Catalogue mailings to buyers of kitchenware, garden and household goods with a large roll out potential. C1C2, 60% female, aged 50 plus.

£45.00

 

Health Base UK

Mail order buyers of health products. BC1C2 65% females, aged 50 plus years.

£45.00

 

History Guild (BCA)

Statement mailings to buyers of specialist books covering history. AB, 62% male, predominantly aged 45 plus.

£56.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 15th March 2010

 

Title

Description

per 1000

 

Holland & Barrett

Retailer of vitamins and mineral supplements. ABC1, Females, mainly aged 35 plus

£45.00

 

Home Shopping Selections

Catalogue mailing and product despatch of general mail order merchandise. C1C2, predominantly female, mainly aged 45 plus.

£45.00

 

HSS/PC

Order acknowledgements sent to purchasers of health related and home products. Male/female, aged 35-65, mail order buyers.

£50.00

 

Inghams

Lakes and Mountains and Skiing holidays for older, affluent couples. ABC1, couples mainly aged 50 plus

£45.00

 

Jean-Patrique

Catalogue mailings to buyers of high quality cookware. AB, 52% female, aged 35 plus.

£55.00

 

JoJo Maman Bébé

Catalogue mailing and product despatch to mail order buyers of stylish and imaginative maternity and babywear. ABC1 females, aged 28-40 with children aged 0-5.

£50.00-£60.00

 

Jolliman

Catalogue mailing to mail order buyers of comfortable and affordable menswear. C1C2 82% male aged 50 plus.

£45.00

 

Just Childsplay

Catalogue mailing of educational toys and games. ABC1 mothers of children aged 0-12 years

£50.00

 

Life 'n' Love

Mail order buyers of general health and pleasure products. BC1C2 60% female, aged 45 plus.

£40.00

 

LOVEFiLM.com

Product despatch of DVD rentals. ABC1, 60% male, aged 25-44 years with household income of £45k plus.

£150.00

 

Military and Aviation Book Society (BCA)

Statement mailings to buyers of military and aviation books. 94% male, aged 35 plus.

£56.00

new

Millet Sports

On-line buyers of sports clothes and equipment ABC1 65% males, 35% females aged 25 - 55 years

£45.00

 

Mr Bridge

Monthly magazine mailings to customers and members of the Mr Bridge club. Predominantly ABC1, aged 57 plus. Typically retired, professional/senior civil service individuals.

£45.00

 

Mr Fothergill's

Product despatch to mail order buyers of flower and vegetable seeds and young plants. 60% female, mainly aged 45 plus.

£45.00

 

Music & Memories

Product despatch to mail order buyers of nostalgic music and videos. 50/50 male/female split, mainly aged 45 plus.

£45.00

 

Nature's Cures

Catalogue mailings promoting a range of health products aimed at the over 50's market. Females aged 50 plus.

£45.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 15th March 2010

 

Title

Description

per 1000

 

Park Retail Limited

Brochure, statement and recruitment mailings to new and existing customers and agents. C2DE females aged 25-55, with familes or single mums

£45.00

 

Personal Choice

Catalogue mailings and product despatch of personalised products. 64% female, aged 50 plus, credit card owners.

£45.00

 

Pitney Bowes

Monthly statement mailings to current active direct response recruited customers, in SoHo/SMEs. ABC1, 61% Female / 39% Male

£45.00

 

Prize Magazines

Magazine mailing to subscribers of Lucky Break and Prize Quest; puzzle and competition magazines. 80% ABC1C2 females aged 45 plus.

£50.00

new

Prospirex

Mail order buyers of Prostate treatment products C1C2 males, aged 40 plus

£45.00

 

Pure Alternatives

Catalogue mailing to mail order buyers of alternative herbal remedies and vitamins for general health and beauty ailments. 66% female/34% male, aged 45-65.

£45.00

 

Railway Book Club (BCA)

Statement mailings to buyers of specialist railway enthusiast books. 96% male, aged 45 plus.

£56.00

new

Revive

Mail order buyers of natural remedies C1C2 females, aged 50 plus

£45.00

 

RMC Exclusive Offers

Catalogue mailing to mail order buyers of traditionally styled clothing for the mature person. C1C2, females aged 55 plus.

£45.00-£50.00

 

Sapco

Catalogue mailing of health related products. Male/female, aged 45-74, retired homeowners.

£45.00

 

Scientific Golf

Catalogue mailing of specialist golf products sent to affluent males. 78% male, affluent, professional, mail order buyers.

£45.00

 

Selections

Catalogue mailing and product despatch to mail order buyers of compact discs, books and videos. ABC1 50% male, 50% female, aged 50 plus.

£45.00

 

Sound & Vision

Catalogue mailing of films and music from the 40's,50's,60's,70's and 80's. 55% female, aged 45-75 years.

£45.00

 

Stauer

Catalogue mailings to buyers of watches, handbags and jewellery. ABC1 62% Female, aged 35 plus.

£45.00

 

The Adventure Company

Brochure and Newsletter mailings of worldwide adventure holidays. ABC1 Adults, aged 25-55 years.

£50.00

 

The Cartridge People

Buyers of ink cartridges and other computer accessories via the internet. ABC1 66% male, aged 20-70 years.

£45.00

Summaries of the Managed Package Insert opportunities from IDM

Updated: 6:00 pm 15th March 2010

 

Title

Description

per 1000

 

The Historic Motor Museum Mint

Catalogue mailing of quality diecast classic cars licensed by the original car manufacturers. Predominantly BC1C2 males aged 45 plus.

£45.00

 

Wellform

Catalogue mailing of health products such as vitamins, nutrients, creams and stress/pain relief products to mail order buyers. 57% female/43% male, aged 50 plus.

£45.00

 

Woods Supplements

Product despatches to buyers of health related products. ABC1 54% female aged 50 plus years

£45.00

 

Woolmans

Catalogue mailings of Chrysanthemums, young plants and garden essentils 60% female, mainly aged 45 plus

£45.00