DESCRIPTION AND PROFILE |
Millet Sports and ActivInstinct are both long established websites supplying performance sports clothes and equipment to the amateur and professional sportsperson and are the largest independent sports retailer online. Both websites are aimed at a wide range of sports covering running, tennis, rugby, hockey, cricket, badminton, squash and fitness.
Customers are ABC1 aged between 25 and 55 years old and predominantly male. They are Internet savvy, happy to purchase goods via the Internet and have a significantly above average basket spend.
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CUSTOMER PROFILE |
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ABC1 65% males, 35% females aged 25 - 55 years
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PRODUCT DESPATCH |
Quantity |
15,000 - 20,000 despatches per month |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 1480 mm
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
