DESCRIPTION AND PROFILE |
Through innovation, growth and strategic acquisition, Pitney Bowes has become the $6.3 billion leader in the fast-growing mailstream category, operating in more than 130 countries and employing over 35,000 mailstream professionals.
Their monthly UK Statement Mailing programme is now available to carry non-competing third party inserts to a highly targeted audience of direct response generated consumers in businesses.
This Statement Mailing programme, as well as being perfectly targeted for B2B offers to small businesses, has also proven to be successful and is ideal for B2C offers for Telecoms, Educational and Self Improvement, IT Hardware and Software, Gifts and Gadgets, Home Improvements, Insurance, Motor, Travel & Accommodation, Entertaining, Food & Drink and Published Products.
Your insert will be viewed by qualified direct response buyers who remain Pitney Bowes customers for many years.
| Demographics | Direct Response Acquired | | 80% SoHo/SMEs | Telemarketed….83% | | 61% Female/39% Male | Internet………...8% | | In business an average of 17 years | Direct Mail…….5% | | Entrepreneurs, Independents 70% | Alternate………4% |
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CUSTOMER PROFILE |
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ABC1, 61% Female/39% Male
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STATEMENT MAILING |
Quantity |
200,000 per month |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
