DESCRIPTION AND PROFILE |
Health Base UK sell a range of health products which help to relieve a number of common ailments. Customers purchase the products via the 32 page catalogue and there is a high percentage of multi buyers. Average value is between £30 and £50. Customers are females aged 50 plus. Over 85% are homeowners and there is a high percentage of credit card usage. Customers interests include gardening, foreign & domestic travel and charity work.
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CUSTOMER PROFILE |
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BC1C2 65% females, aged 50 plus years.
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CATALOGUE MAILING |
Quantity |
Monthly mailings of 50,000 |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 145 mm
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
