DESCRIPTION AND PROFILE |
The Just Childsplay catalogue is packed full of a wide range of exciting educational toys and games. Many of the quality products have won recognition from leading institutions for their educational content and all have been carefully selected to stimulate the learning desire of every child through play and activity.
The catalogue is segmented into different key age ranges and products can be selected by educational category including early learning, pre-school, English, maths and science. There is a wide range of both traditional and modern toys & games including various baby and toddler activity play toys, building blocks, 3D modelling, CD Rom's, crosswords, electronics kits, Meccano, chess and much more.
Just Childsplay recruit their customers via inserts in third party despatches, national press, direct mail and the internet. The catalogue offers an excellent opportunity for non-competing insert advertisers to reach young mail order responsive families at home in a receptive environment.
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CUSTOMER PROFILE |
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ABC1 mothers of children aged 0-12 years
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CATALOGUE MAILING |
Quantity |
50,000 September |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
8 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
