DESCRIPTION AND PROFILE |
LOVEFiLM.com is Europe’s largest online DVD and Games rental service with a customer base of over 2 million household subscribers, stocking over 68,000 titles available for rental.
Recruited through online, TV, up-market press, movie magazines, third party inserts and direct mail, the LOVEFiLM user base are ABC1, online and media savvy, happy to buy goods and services from the web, and fierce brand guardians. They rent over 2.5 million products a month from LOVEFiLM, with users creating an online wish list where products are posted out to customers in freepost envelopes, and when the customer mails back the title, LOVEFiLM send the next one on their list. The service is unlimited, and users can rent as many titles as they can watch each month!
Reach LOVEFiLM users by either directly providing the insert, or utilising their print management service which includes printing from PDF, delivery and despatch.
LOVEFiLM customer base can be targeted by age, gender, postcode or even film preference; reach females 25-35 in London who love romantic comedies!
LOVEFiLM also offer advertisers the opportunity to reach customers via the sponsored banner available on the e-newsletter and service emails. Monthly volume is currently around 2,5 million per month.
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CUSTOMER PROFILE |
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ABC1,60% male, aged 25-44 years with household income of £45k+
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RENTAL PRODUCT DESPATCH |
Quantity |
2,000,000 per month |
Gross rate |
£150.00 per 1,000 (ex VAT) |
Maximum insert size |
140 x 110 mm
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Maximum insert weight |
4 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
