DESCRIPTION AND PROFILE |
Prize Magazines, the UK's leading competition organiser who publish 7 competition and puzzle magazines, can accept inserts into the subscriber mailings of Prize Quest and Lucky Break plus their promotional and renewal letters.
Packed with exclusive competitions to win a wide variety of prizes, each magazine gives subscribers the opportunity to enter 40 different free and easy to enter competitions. Prizes include holidays, DVD players, cash, High Street vouchers, televisions, products for the home and garden, hi-fi systems and much more.
Published alternate months, both Lucky Break and Prize Quest are full of fun and slightly challenging puzzles. Subscribers just have to complete the puzzle for each competition and enter their answers on the easy entry form within the magazine.
Mostly recruited via direct mail to proven mail-responsive lists, subscribers are predominantly ABC1C2 females, very loyal and highly interactive. They love filling in forms and surveys, in fact anything that requires a postal response.
Profiling indicates that subscribers are predominantly married with grandchildren. 73% are homeowners and a high percentage purchase via credit card. Interests include giving to various charities, reading, music, competitions, pools & lotteries, health and wellbeing, holidays in the UK and abroad, financial products including savings and insurance, theatre, gardening and shopping by mail order.
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CUSTOMER PROFILE |
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80% ABC1C2 females aged 45 plus.
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PROMOTIONS |
Quantity |
50,000 per month |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
8 gms (heavier or larger inserts, please enquire) |
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SUBSCRIBER MAILING |
Quantity |
40,000 per month |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
8 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006 E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.