DESCRIPTION AND PROFILE |
Book Club Associates is the UK's largest Book Club, titles are of general interest and range from reference to fiction and from nature to children. Members are recruited from a broad range of media including press, inserts and direct mail. Inserts are enclosed in an incentivised offer pack which is placed on top of the requested books.
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CUSTOMER PROFILE |
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ABC1C2, mainly female, aged 25-44.
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PRODUCT DESPATCH |
Quantity |
80,000 per month |
Gross rate |
£56.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
30 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
