Package Insert Opportunity from IDM

BCA - Hand Enclosed

BCA - Hand Enclosed

March 2010

DESCRIPTION AND PROFILE

Book Club Associates is the UK's largest Book Club, titles are of general interest and range from reference to fiction and from nature to children. Members are recruited from a broad range of media including press, inserts and direct mail. Inserts are enclosed in the product parcel on top of the books ordered.

CUSTOMER PROFILE

ABC1C2, mainly female, aged 25-44.

PRODUCT DESPATCH

Quantity

Hand Enclosed 50,000 per month

Gross rate

£56.00 per 1,000 (ex VAT)

Maximum insert size

210 x 148 mm (A5)

Maximum insert weight

60 gms (heavier or larger inserts, please enquire)

CONTACT

Geraint Thomas or Derek Laken

Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk

List opportunities also available - details on request

IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.

Independent Direct Marketing Limited    Unit 1   Limes Avenue   London   SE20 8QR
Tel: +44 (0)20 8776 7666   Fax: +44 (0)20 8778 2006