DESCRIPTION AND PROFILE |
The Railway Book Club members are avid collectors of specialist books covering steam and modern railways in the form of technical works, pictorial reference and biography books. Members are recruited from specialist press inserts and direct mail. Average spend is £210.00 and members are committed to buying 4 books.
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CUSTOMER PROFILE |
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96% male, aged 45 plus.
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STATEMENT MAILING |
Quantity |
Up to 6,000 per month |
Gross rate |
£56.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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