DESCRIPTION AND PROFILE |
The History Guild has 18,000 members who are well educated, avid collectors of specialist books covering history and historical events from around the world. Members are recruited from up-market press, specialist titles and direct mail and are committed to buying 4 books. Average spend is £120.00.
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CUSTOMER PROFILE |
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Members are up-market AB, 62% male and predominantly aged 45 plus.
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STATEMENT MAILING |
Quantity |
Up to 18,000 per month |
Gross rate |
£56.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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