DESCRIPTION AND PROFILE |
Books for Children members are multi-buyers of children's books covering areas such as early learning, education and fun. All books are aimed at children aged 0-12. Parents are committed to buying 6 books within their first year of membership and are recruited from up-market press, inserts into mother and baby press and direct mail. Average spend over membership is £100.00
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CUSTOMER PROFILE |
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Up-market, 93% female, aged 25 - 44 years.
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STATEMENT MAILING |
Quantity |
Up to 45,000 per month. |
Gross rate |
£56.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms (heavier or larger inserts, please enquire) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
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