DESCRIPTION AND PROFILE |
Explore Worldwide was founded in 1981 and has a proud history at the forefront of adventure travel, specialising in small group tours to provide a more intimate, interactive experience. With over 20 years experience, they benefit from a vast operational network and currently offer over 300 itineraries worldwide.
In addition to their original Explore Worldwide brochure, three other brochures have been launched - Family Adventures, Adventure Breaks and Cycle.
Many Explore customers are repeat bookers, leading to a high level of new enquiries through recommendation. Travellers can book direct with Explore by using the website www.explore.co.uk or via traditional methods of phone and post. Explore Worldwide are members of the Association of Independent Tour Operators and all holidays are ATOL protected, giving their customers complete peace of mind when booking their holidays.
Advertisers can reach this up-market, responsive audience by placing inserts in the Explore brochurer mailings to bookers and recent enquirers.
|
CUSTOMER PROFILE |
|
ABC1 55% female, average age 44. Interests include health and fitness and wildlife/environmental concerns.
|
BROCHURE MAILING |
Quantity |
Mailings throughout the year from 25,000 to 90,000 |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
8 gms (heavier or larger inserts, please enquire) |
|
CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
|
|
IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
