DESCRIPTION AND PROFILE |
Jean-Patrique Professional Cookware allows you to target AB mail order customers via their catalogue mailings. With the emphasis on quality and modern designs Jean-Patrique products range from cookware sets, professional knife sets through to toasters and kettles. They also sell hampers, bottle coolers and the all important bottle opener!
Typical customers are aged 40 plus with household income of £35,000 plus. Average order value is £100 and there is a high level of credit card usage.
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CUSTOMER PROFILE |
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AB, 65% females, aged 40 plus
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CATALOGUE MAILING |
Quantity |
250,000 7 times per year |
Gross rate |
£55.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
