DESCRIPTION AND PROFILE |
Holland & Barrett is the UK's leading retailer of vitamins, minerals and herbal supplements. Their stores are a familiar sight in almost every major city and town across the UK, with new outlets opening up all the time.
Interest in natural food supplements has increased considerably over the last few years and Holland & Barrett has always had a commitment to its customers to provide high quality products at value for money prices.
Non-competing third party inserts can be carried in the catalogues which are mailed 7 to 8 times per year to active purchasers and also in the product despatches. A high percentage of orders are placed online from Holland & Barrett's fully transactional and comprehensive website as well as by traditional mail order and by phone. Customers are predominantly female, aged 35 plus, home owners with interests in gardening, books/reading, competitions and current affairs.
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CUSTOMER PROFILE |
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ABC1, Females, mainly aged 35 plus
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CATALOGUE MAILING |
Quantity |
15,000 - 7 to 8 times per year |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
7 gms heavier or larger inserts, please enquire |
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PRODUCT DESPATCH |
Quantity |
20,000 per month |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
7 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
