Package Insert Opportunity from IDM

Dash Direct

Dash Direct

October 2008

DESCRIPTION AND PROFILE

Incorporating Dash Publishing and Your Health Direct, Dash Direct have been providing a variety of natural health products, creams, & vitamins including slimming, anti aging, pain relief and potency products and literature since 1991. Dash Direct pride themselves on their commitment to offering quality products along with sound advice and discretion at all times.

Customers are recruited via advertisements in the national press and the Websites www.dash.uk.com and www.yourprimehealthdirect.com. Orders are placed by phone, fax, e-mail and post. Payments are by credit/debit card with despatch the next day.

Third party advertisers can now reach this well targeted audience of current active mail order buyers with inserts in the frequent catalogue mailings and product despatch.

CUSTOMER PROFILE

60% male 40% female, aged 35-70, mail order buyers.

CATALOGUE MAILING

Quantity

100,000 January, March, April, June, August, September, October

Gross rate

£45.00 per 1,000 (ex VAT)

Maximum insert size

210 x 148 mm (A5)

Maximum insert weight

6 gms (heavier inserts may be accepted subject to a surcharge of £1.00 per gram per 1,000)

PRODUCT DESPATCH

Quantity

10,000 monthly

Gross rate

£45.00 per 1,000 (ex VAT)

Maximum insert size

210 x 148 mm (A5)

Maximum insert weight

10 gms heavier or larger inserts, please enquire

CONTACT

Geraint Thomas or Derek Laken

Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk

IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.

Independent Direct Marketing Limited    Unit 1   Limes Avenue   London   SE20 8QR
Tel: +44 (0)20 8776 7666   Fax: +44 (0)20 8778 2006