DESCRIPTION AND PROFILE |
Pure Alternatives concentrates on the alternative herbal remedy market. Their range includes creams, lotions, oils and vitamins as well as other products for assisting the cure of general health and beauty ailments.
Customers are committed mail order buyers with over 50% being repeat purchasers. Most are aged 45-65. 61% own one or more credit card, 76% are car and homeowners. Interests include gardening, DIY, health, catalogue shopping, books, music, travel and home crafts.
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CUSTOMER PROFILE |
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66% female/34% male, aged 45-65, credit card owners
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CATALOGUE MAILING |
Quantity |
50,000 January, March, May, July, September and November. |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
6 gms (heavier inserts may be accepted subject to a surcharge of £1.00 per gram per 1,000) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
