DESCRIPTION AND PROFILE |
RMC Exclusive Offers sell high quality products by mail order. The catalogue contains a wide range of household items including tablecloths, bed linen and towels all from well known brands such as Dorma, Christy and Damella along with a selection of ladies nightwear, leisurewear and lingerie.
Customers are recruited through advertisements in the national press, Sunday supplements, women's interest consumer magazines and via ther internet at www.rmc-offers.co.uk.
Customers are keen mail order buyers, with over 50% being retired or housewives. Interests include sewing/knitting, gardening, theatre/arts, swimming, wines and religious activities.
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CUSTOMER PROFILE |
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BC1C2, married females, aged 55 plus, mail order buyers.
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CATALOGUE MAILING |
Quantity |
75,000 February, April, June, August, October & December |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
8 gms heavier or larger inserts, please enquire |
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PRODUCT DESPATCH |
Quantity |
Monthly volume: 5,000 |
Gross rate |
£50.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms (heavier, larger inserts may be accepted subject to negotiation) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
