DESCRIPTION AND PROFILE |
Park Retail provides their Christmas savings customers with an easy way to spread the cost of Christmas.
Throughout the year customers make regular payments to purchase everything they need for a magical Christmas, such as gift vouchers, including their very own High Street Gift Voucher, food drinks, gifts, toys and much more.
The Christmas savings catalogue is mailed to existing agents and customers during October. Inserts are carried in these catalogues and distributed by agents to their customers. In addition, responders to TV and press advertising are sent recruitment catalogue packs.
Agents are mailed statements up to 4-5 times per annum, detailing their account summary with current orders and payments made to date.
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CUSTOMER PROFILE |
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C2DE females aged 25-55, with families or single mums
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STATEMENT MAILING |
Quantity |
100,000 over a two month period. |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
7 gms (heavier, larger inserts may be accepted subject to negotiation) |
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NEW RESPONSE PACKS |
Quantity |
300,000 September to February |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 145 mm
|
Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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DATABASE MAILING |
Quantity |
23,500 January, 200,000 October |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
7 gms (heavier, larger inserts may be accepted subject to negotiation) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
