DESCRIPTION AND PROFILE |
Easylife mail order sell a wide variety of mail order products including household gadgets, seasonal and personalised gifts. Customers are recruited through direct response advertising, direct mail and internet sales. The database is regularly updated and recent buyers are recruited on a quarterly basis. The average price is £15.00 and many are multi purchasers with an average order value of £25.00. Customers are married home owners with an annual income of 10-20K. 75% of the file are aged 50 plus.
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CUSTOMER PROFILE |
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BC1C2, 65% females, aged 40 plus.
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CATALOGUE MAILING |
Quantity |
250,000 January, April, July and October. |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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PRODUCT DESPATCH |
Quantity |
25,000 per month |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
6 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
