DESCRIPTION AND PROFILE |
Personal Choice (incorporating Artistic Greetings) mail their A5, 64 page catalogue to over 1,000,000 proven mail order buyers. Personal Choice offer a range of over 300 products including a wide choice of personalised goods, as well as household, garden, leisure and health products. Approximately 20% of the merchandise is personalised and nearly 50% of the overall catalogue merchandise is unique to Personal Choice.
Customers have been recruited through traditional direct marketing methods including off-the-page advertising in a wide variety of media, inserts, door-to-door distributions, and more recently direct mail. Non-competing third party inserts can now be carried in the various catalogues mailed throughout the year.
Customers are particularly responsive to mail order, 70% have an income of £14K plus. 85% are homeowners. Interests include computers, books, competitions, travel and DIY.
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CUSTOMER PROFILE |
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64% female, aged 50 plus, credit card owners.
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CATALOGUE MAILING |
Quantity |
150,000 to 250,000 January, March, May, July, August, October. |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
6 gms (heavier inserts may be accepted subject to a surcharge of £2.50 per gram per 1,000) |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
