DESCRIPTION AND PROFILE |
Forbidden Planet Home Shopping, also known as Sci-fi Warehouse is the UK's largest Sci-fi, popular culture and entertainment mail order company selling books, videos, action figures, games and collectable merchandise.
Products are sold from a quarterly 132 page full colour A4 catalogue, website, off the page advertisements and it's own Forbidden Planet retail outlets and associated stores. Products from TV and film series are featured including Little Apple Dolls, Nightmare before Christmas, Star Trek, Star Wars, Charmed, Smallville, Dr Who, the Simpsons Buffy and Angel.
|
CUSTOMER PROFILE |
|
60% male/40% female, aged 18-50 with 75% purchasing by credit card. 35% order by telephone, 45% order over the internet and 20% order by mail.
|
CATALOGUE MAILING |
Quantity |
50,000 April and October |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
297 x 210 mm
(A4)
|
Maximum insert weight |
6 gms (heavier inserts may be accepted subject to a surcharge) |
|
PRODUCT DESPATCH |
Quantity |
21,000 January to March,
18,000 April to June,
18,500 July to September,
22,500 October to December |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
297 x 210 mm
(A4)
|
Maximum insert weight |
6 gms (heavier inserts may be accepted subject to a surcharge) |
|
ACKNOWLEDGEMENT MAILING |
Quantity |
10,000 January & February,
9,000 March & April,
8,000 May & June,
9,000 July & August,
10,000 September & October,
10,000 November & December |
Gross rate |
£45.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
4 gms (heavier inserts may be accepted subject to a surcharge) |
|
CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
|
|
IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
