DESCRIPTION AND PROFILE |
Little House on the Prairie from publishers GE Fabbri is the official fortnightly partwork based on the popular TV series about the adventures of the Ingalls family as they build a new life in Walnut Grove in the Midwest.
Each issue includes a DVD with three full episodes and is accompanied by a companion guide. The partwork includes behind the scenes information on how the series was made and the secrets on its long running success, character portraits and background information on what it was actually like to be a pioneer in the 19th-century Midwest.
Collectors are predominantly female aged 40 plus who are fans of the TV series and other TV programmes including The Walton's, X Factor, Coronation Street, Holby City, Heartbeat, Upstairs Downstairs, Dr Quinn Medicine Woman and To the Manor Born. Favourite films include Dirty Dancing , Pretty Woman, Titanic and The Green Mile.
With a fortnightly price of £6.99, a high percentage of copies are mailed to subscribers, the balance are acquired on a requested basis through the newsagent, ensuring accurate print runs and circulation figures with little or no wastage. Inserts are bagged with each partwork. 50% of subscriptions are received via the website www.littlehousedvdcollection.com.
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CUSTOMER PROFILE |
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C1C2D 90% female aged 40 years plus
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PARTWORK (FORTNIGHTLY) |
Quantity |
On Request |
Gross rate |
£40.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
