DESCRIPTION AND PROFILE |
Doctor Who from publishers GE Fabbri is the official fortnightly partwork based on the cult TV series.
Subscribers pay £5.99 per issue and receive a fact packed glossy magazine including full profiles on the different Doctors, his friends and his enemies, an episode guide, background to the technology used and behind the scenes secrets. Each issue includes a DVD and subscribers also receive figurines or Doctor Who gifts from the series.
54% of customers bought the partwork for themselves and 40% for their child. 51% of children are under 10years and 26% aged 11-15 years. Readers favourite TV shows include Doctor Who, Torchwood, Top Gear, Simpsons and East Enders. Favourite films include Star Wars, Indiana Jones , Transformers, Doctor Who, Simpsons and Ice Age.
A high percentage of copies are mailed to subscribers, the balance are acquired on a requested basis through the newsagent, ensuring accurate print runs and circulation figures with little or no wastage. Inserts are bagged with each partwork. 50% of subscribers register on the website www.dwdvdfiles.com.
|
CUSTOMER PROFILE |
|
BC1C2 families with children aged under15 years.
|
PARTWORK (FORTNIGHTLY) |
Quantity |
On request |
Gross rate |
£40.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
|
Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
|
CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
|
|
IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
