DESCRIPTION AND PROFILE |
007 The James Bond Car Collection is a fortnightly partwork published by GE Fabbri that comes with a fantastic quality 1:43 scale model of a James Bond car set within a thrilling 3D movie scene.
Each issue contains articles and facts about each 'Bond' car and is packed with interesting film trivia, scene replays and a poster. The collection covers every Bond era from 007's first supercar, the 1964 Aston Martin DB5 to the newest car, the Aston Martin DBS. Every scale model is hand crafted and includes a sculpted Bond figurine, interior detail and detailed Bond gadgets.
With a fortnightly price of £7.99, a high percentage of copies are mailed to subscribers, the balance are acquired on a requested basis through the newsagent, ensuring accurate print runs and circulation figures with little or no wastage. Inserts are bagged with each partwork and carried on a solus basis. 50% of subscribers register on the website www.jamesbondcars.co.uk.
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CUSTOMER PROFILE |
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ABC1C2 families with boys aged 4-14 and males aged 18 plus.
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PARTWORK (FORTNIGHTLY) |
Quantity |
On request |
Gross rate |
£40.00 per 1,000 (ex VAT) |
Maximum insert size |
210 x 148 mm
(A5)
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Maximum insert weight |
10 gms heavier or larger inserts, please enquire |
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CONTACT |
Geraint Thomas or Derek Laken
Tel: 020 8776 7666 | Fax: 020 8778 2006
E-mail: inserts@idmltd.co.uk
List opportunities also available - details on request
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IDM provides a complete planning, buying and campaign co-ordination service in the specialist areas of Direct Mail, Media and Package Insert advertising.
